That infernal twitter nonsense, that everyone but me seems to like, appears to have helped draw attention to something worth looking at. Canadian mobile phone network Rogers have tweeted (what a ridiculous term!) that they are to receive the Sony Ericsson Xperia X10 in Q2 of 2010. Thankfully there is also a link to the real part of the internet where there is more information about the phone and launch, though of course we already know all about the phone:
Toronto , January 5, 2010 – Canadians will be among the first in the world to experience open and integrated social media, communication and entertainment with the launch of the Sony Ericsson Xperia ™ X10 phone, which will make its North American debut first in Canada , exclusively from Rogers . The Xperia ™ X10 is expected to be available in the second quarter 2010.
“At Rogers , we have built our legacy on innovation, bringing the most exciting and exclusive handsets first to customers in Canada ,” said John Boynton , Executive Vice President, Marketing, Rogers Communications. “We are thrilled to be the exclusive Canadian carrier to offer this phenomenal mobile entertainment device.”
“Building on our entertainment heritage, the Xperia ™ X10 underpins our commitment to an open and multi-platform strategy that maximizes choice for the consumer and delivers the best possible entertainment experience,” said Andrea Gaal, General Manager, Sony Ericsson Canada . “This handset makes communications more fun and more playful while multiplying and enriching opportunities to connect.”
Introducing signature applications like Sony Ericsson Mediascape and Timescape™, the Xperia™ X10 lets consumers organize everything in their phone and in an intuitive way:
• The Sony Ericsson Timescape™ application manages all your communication with one person in one place. Browse through your conversations and check out your Facebook™, Twitter™ and MySpace™ accounts 1 , photos, emails 1 , and texts 1 all in one seamless, easy to use interface
• Sony Ericsson Mediascape application is the smart way to get all the music, photos and videos you want from your favourite friends and artists. It accesses this content from just about everywhere – your phone or YouTube™ and Facebook™ services 1 and presents everything for you in an integrated way
Intelligence capabilities, integrated into Sony Ericsson Mediascape and Timescape™ applications, automatically recognizes connections between contacts, content and media. By recommending alternative ways to communicate or guiding to new media experiences, consumers can discover more in a truly open way. For example:
• Pressing the new “infinite button” guides you through the connected world, aggregating all your interactions with one person into one view
• Intelligent face recognition features recognize up to five faces in any picture, automatically connecting them with your social phonebook and all other related communications with that person. The X10 also features an 8.1 megapixel camera including 16X digital zoom.
The UX platform builds on top of the Open OS (Android) and creates a unique Sony Ericsson user experience by combining best-in-class entertainment features with signature applications, unrivalled integration of social media services and a rich graphical user interface. The Xperia™ X10 phone is the first mobile phone to truly humanize the way people interact with their phones.
Sony Ericsson’s open approach gives consumers maximum choice. Xperia X10 users can download any application they want directly from Android Market, creating an experience that is entirely unique to them.
It may not be much of a surprise that this makes Rogers the first North American carrier to get the X10 but my worry is still over when the X10 will make it to Europe. I would expect a Sony Ericsson device to release in Europe before North America but the claim by Rogers that “Canadians will be among the first in the world” suggests that there won’t be many releases before this and if there are they may not be much earlier. We’re already expecting the X10 to be delayed but Q2, that’s any time from April until June, sounds like bad news to me. With Google preparing to announce the Nexus One in a few minutes and suggestions that it might go on sale immediately, Sony Ericsson may be missing the boat (again) and would do well to take a lesson from Google on how to launch a product!
Rogers X10 pre-register
Sony Ericsson X10 pre-register
Mik
PS- twitter I still hate you!
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