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In an attempt to “freshen up” their advertising, Sony Ericsson are said to be adopting more colours for their familiar logo that has remained unchanged since the joint venture’s establishment back in 2001. In other words, the spherical  silvery casing shall no longer contain only green goo.

This is of course only part of the company’s forthcoming campaign, which is supposed to be bigger than even their 2006 “I *love* Sony Ericsson” one. You know, the one that replaced the heart symbol with the Sony Ericsson logo. So, the main aim of the said campaign will be to promote the Entertainment Unlimited brand (and hence, Satio, Aino and Yari) and their PlayNow services.

On top of that, a few lucky bastards customers, who buy certain handsets after the campaign’s launch next month will be given tickets to next year’s football World Cup in South Africa. Nice!

Source: Marketing Magazine