Sony Ericsson’s own ambassador – Wimbledon champion Maria Sharapova – wore a rather striking dress at an event in London on the 17th June. What’s so unique about it is that it uses Bluetooth to connect to your phone and lights up when you’ve got an incoming call. That way you know when someone’s calling you even when you can’t hear your phone (say, in a noisy club). This “light up” effect is described to originate from “small, white translucent scale embellishments that run down one side of the dress from the shoulder to the hip”.

The concept dress was designed by George Davies, a London College of Fashion student. The prototype garment is still far from being a commercial product, so you gals should probably stop wondering how on earth you’d have to wash this thing.

Source: Switched