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Today marked the official unveiling of the Sony Ericsson Vivaz, an 8-megapixel camera handset with HD video recording and a tapered design apparently built upon the idea of ‘human curvature’. Brought forward from an April release to roll out alongside the Android-powered XPERIA X10 in March for a dual flagship launch, both handsets are a big deal for Sony Ericsson.

The Vivaz focusses on bringing the best of communication entertainment, with media player and easy access to social networking sites like Facebook and Twitter.

Sony Ericsson are reportedly spending in the region of £4 million to increase awareness of the pair in the UK, with a combination of print, TV and billboard advertising on the way to raise their profile in the coming months. The Vivaz will be pushed to the youth as an fun-filled device, whilst the Sony Ericsson XPERIA X10 will be pitched as a connectivity powerhouse, showing off their customised revamp of Google’s Android operating system.

With the Satio and Aino attracting some negative feedback upon their respective launches, these new Sony Erisson phones are sure to mark a change in direction for the manufacturer in 2010.

Tags: aino, Sony Ericsson, sony ericsson vivaz, vivaz, X10, xperia

This entry was posted on Thursday, January 21st, 2010 at 5:17 pm and is filed under android, news, satio, xperia. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.