Loading ...Sony Ericsson increases UK market share
Mobile News International reports that Sony Ericsson has increased its UK share by 5 percent, to 25 percent, for the fourth week running. This makes Sony Ericsson the second largest handset manufacturer in the United Kingdom.
The five percent gain comes mainly from launch of the C902, which we’ve just published a review of, on contract, as well as cheaper phones, such as W350 and W380, on prepay. In addition to this, Sony Ericsson’s W580 and W910 are selling well on cheaper contracts.
According to Mobile News International’s sources, Sony Ericsson expanded too quickly, resulting in the release of many unneccessary phones. Last year, Sony Ericsson announced 15 phones more than the previous year. Sources claim each phone require over 100 extra engineering and marketing staff. This sounds like one of the most reasonable reasons as to why Sony Ericsson is looking to cut 2,000 employees.
We wouldn’t be surprised to see Sony Ericsson stepping up its game later this year. Sony Ericsson’s president, Hideki Komiyama, has officially said there’ll still be financial problems to a certain degree in Q3 this year, but Q4 should be different. Especially with the launch of such phones as C905, W595 and W902.
Source: Mobile News International
Filed under: Market share, News
(8 votes, average: 2.75 out of 5)
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You mention 3 models coming from SE in Q4, but isn’t The Experia X1 still the SE phone (at least at the high end) everyone is waiting for? It generated huge buzz some time ago, but am I the only one still looking forward to it?
Yep, the X1 is still one to look out for, but it won’t be a mass-market product.
W902 might help the cause…i guess its for mass marketing
I’m still having trouble deciding between w902, w960, or w980
What do you guys think?
SE should do better in Q4 now it starting to release low end phones. But I sure loads of fanboys will be moaning why its not releasing high-end products. Well maybe because it a business and it needs to make money.
Also I wish people wouldn’t pin all their hopes on the X1… I plan to hide under my desk when the reviews hit :S
Wow, finally some good news for SE
But I still do not believe they will do much better in Q4
“bummy says:
I’m still having trouble deciding between w902, w960, or w980
What do you guys think?”
Having had a W960i since launch I would advise against it. While the technical specification and looks (to me) are very good the user interface is dreadful and ruins the phone. Many actions and operations are fiddley and unintuitive even when you are used to them. The Walkman isn’t as good as you would think either for something pitched towards the top end of the Walkman phone range. The sound quality, while not bad or distorted is flat and lacks dynamic life. I’ve got a cheap supermarket mp3 player that sounds better!!!
I can’t comment on the other two but I’m just a little disappointed with the W960i. Considering it’s harware spec, it could have been much better in use than it actually is.