Sony Ericsson aims to be champion of sustainable development

A few days ago, Sony Ericsson invited selected press and bloggers to a special meeting about the company, its future and future products and plans. According to Belgique Mobile, Sony Ericsson has been working on “the green wave” and wants to make future products more friendly to the environment. The company showcased three ideas.

Product packaging
The packaging of the 100+ million products Sony Ericsson ships a year is a huge post, that could be improved to reduce the amount of CO2 released. Sony Ericsson has developed a special envelope that – in theory – could replace the original packaging.

Chargers
Another one of the large and rather obvious posts on the “green wave”-plan is the charger. Sony Ericsson has developed a charger that will stop completely when nothing is connected. By pushing the connector into the phone, it’ll start, and when it’s removed, it’ll stop again. It’s an ingenious solution and according to Sony Ericsson, the charger will be generalized soon.

Say goodbye to paper manuals
Sony Ericsson’s last idea is about going away from paper manuals, and instead integrate the manuals into the phone software. The huge advantage here, other than the large amount of trees that can be left standing, is that the manuals can be updated and even integrated into various functions, so you’ve got help available for every single feature on the phone.

You might also want to check out MobileCowboys’ story about Sony Ericsson’s CO2-neutral concepts right here with a full view at the Green Heart Phone (to the right).

Source: Belgique Mobile (translated)

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12 Responses to “Sony Ericsson aims to be champion of sustainable development”

  1. [...] 27, 2008 Är ju lite fanboy när det gäller SE, så detta är ju glädjande. Posted by Jakop Dalunde Filed in IT, [...]

  2. [...] 27, 2008 Är ju lite fanboy när det gäller SE, så detta är ju glädjande. Posted by Jakop Dalunde Filed in IT, [...]

  3. NightBlade says:

    I really appreciate what SE is doing there! :)

  4. NightBlade says:

    I really appreciate what SE is doing there! :)

  5. thotee says:

    very good initiative

  6. thotee says:

    very good initiative

  7. Wouter says:

    The charger and the E-manual are very nice!
    I personally don’t like the envelope idea though, a box says much more.. and i have all my warranty forms, cables etc. stored in my box :D

  8. Wouter says:

    The charger and the E-manual are very nice!
    I personally don’t like the envelope idea though, a box says much more.. and i have all my warranty forms, cables etc. stored in my box :D

  9. Chris S says:

    manuals integrated in the phone = +1

  10. Chris S says:

    manuals integrated in the phone = +1

  11. [...] Handbücher helfen Papier sparen Die dritte wesentliche Idee ist dem Bericht des Unofficial Sony Ericsson Blogs zufolge die Abschaffung von Papier-Handbüchern. So wolle Sony Ericsson künftig die [...]

  12. [...] Handbücher helfen Papier sparen Die dritte wesentliche Idee ist dem Bericht des Unofficial Sony Ericsson Blogs zufolge die Abschaffung von Papier-Handbüchern. So wolle Sony Ericsson künftig die [...]

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