SE-NSE Forums:

This is one of the best and prettiest concepts I’ve ever seen! It’s absolutely stunning, if you ask me. It’s created by WhiteEye, who I personally think could have a future working at Sony Ericsson in the design section – I think that would be great for both him, Sony Ericsson and us consumers, of course

Anyhow, let’s have some detailed information about the concept and the cool (concept-) technology called DramaVIEW. Here’s what WhiteEye wrote at Esato:

Sony Ericsson Hotaru. with DramaVIEW™
A premium-finished clamshell phone with DramaVIEW™ and 3.2 MP AF camera . A part of Beauty Renaissance 2.0 series.

About DramaVIEW™
It’s a herd of 25 “living” fireflies on the exteior surface of the handset. It’s more than an animation, it’s alive. Your fireflies always continuously move here and there, all the time! When the night comes, their shows just get more and more attractive. You can set them according to your mood, e. g. sad, serious, aggresive, etc (22 preset “emotions” available) then they will adjust their formation, speed and orientation of the movements.

When you get new message, or call, or any notification, the fireflies automatically will arrange themselves into a representative icon.

This is DramaVIEW™. So emotional to view. So dramatic to feel.

Available in Apocalypse Black and Borneo Orchid, Sony Ericsson Hotaru always be your timeless companion–and your best friends’ jealousy as well.

Amazing. Simply amazing.

This entry was posted on Friday, September 14th, 2007 at 5:17 pm and is filed under concept. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.