Quite frankly, I’ve never expected to see such a funny video about a commercial product on YouTube. Much less from Sony Ericsson (and even less from the other phone manufacturers, actually).
One of the few YouTube videos that have made me chuckle, really.
Sony Ericsson announced the Sony Ericsson Yari today. The Yari is the first phone to feature the Walkman v4 player, which introduces interchangable themes (or styles as Sony Ericsson prefers to call them).
Sony Ericsson wants to target this phone as a ‘fun’ phone with motion games and gesture controls. It’ll also have the Media application menu and support the most recent features, including SensMe, Shake control, TrackID and Clear Audio. It’ll also have direct access to PlayNow Arena with the new movies offering.
The camera resolution is 5 megapixels and the camera supports auto focus. It’ll also have a flash and feature geo-tagging, smile shutter, photo fix and face recognition.
The TFT screen is 2.4 inches large and sports a 240 x 320 pixels resolution. It’s capable of showing up to 262.144 colours.
It’ll support A-GPS, Bluetooth, DLNA, PictBridge and USB transfers. It’ll come with Google Maps for navigational purposes.
It supports quad-band GSM and EDGE, as well as UMTS and HSDPA. It’ll be available in Q4 in Achromatic Black and Cranberry White.
Sony Ericsson has managed to get Tom Dunmore, editor in chief of Stuff magazine; UK-based producer, Rob Lewis and film critic, Jaspreet Pandahar, each to do a short advertisement video review of Sony Ericsson’s upcoming Walkman king - the W995. Honestly, they sound more like representatives reciting the phone’s features rather than unbiased reviewers, so the whole thing looks kind of dubious. I can’t say I expected anything else, though. Here are the videos themselves:
The Walkman and Cyber-shot brands are here to stay, despite the fact that the newly-introduced Entertainment Unlimited brand will supersede the high-end portions of the former two. A Sony Ericsson spokeswoman stated, that the two popular brands will continue to grace the prepay phones. In the UK, at least. Come to think of it, though, it would be complete idiocy to scrap these brands. They’re one of the few things that are driving consumers towards Sony Ericsson phones nowadays.
As you guys can probably remember, the Idou, announced in February, is the first of a new range of handsets - namely the aforementioned Entertainment Unlimited one.