Sony Ericsson gave everyone a surprise by announcing the XPERIA Pureness (remember ‘Kiki’? ), a new feature phone, at a media event on Thursday in London. The device was shown off to affirm Sony Ericsson’s new brand message, titled “make.believe.”  Sony Ericsson showed it off as  “a simple design phone which brings together beautiful craftsmanship and the concept of “talk, text, time - a holiday from technology”. The device  sports a transparent screen and while the bottom  half of the phone looks like a regular candybar, except without any writing on the buttons, the top half looks like its made of glass with most of the screen completely transparent.

The Xperia  Pureness will be officially launched in November 2009 through selected retail distribution channels in key cities around the world.

Official Press Release

Filed under: Announcement, News, Upcoming, X series, XPERIA

(7 votes, average: 4.00 out of 5)

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Sony Ericsson Kiki:

Click me

Sony Ericsson Rachael:

Click me

Filed under: Rumour, Upcoming
Tags: Kiki, Rachael

(13 votes, average: 3.92 out of 5)

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Over at se-community we published livepics and a detailed hands-on on the touchscreen mediaplayer which we don’t want to hide from you

The livepic-gallery can be found here. Below video shows the look&feel of the media player on the beautiful 16:9 capacitive touchscreen.

Filed under: Exclusive, News, Upcoming
Tags: Aino, Gallery, Live photos

(7 votes, average: 4.43 out of 5)

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The following pictures are supposed to show Satio’s camera in different situations. Keep in mind: those pictures were taken with pre-production soft-/hardware. They give an idea of how Satio’s camera will take pictures once it is available in Q4/2009.

Light environment, compared with C905 shots:

C905: 

Satio:

Macro shots:

Without flash / with flash:

Darkness (in nightmode):

Video, VGA resolution, 40MB (watch this if you always wanted to know  the recipe for pancakes )

(Right-click and “Save as…” to your PC/Mac if the video doesn’t open correctly)

Filed under: Exclusive, Idou, News, Upcoming
Tags: Satio

(7 votes, average: 3.86 out of 5)

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Something good, indeed.

http://www.sonyericsson.com/mine/

Filed under: Campaign, Upcoming
Tags: campaign site, mystery. new site, News

(7 votes, average: 3.57 out of 5)

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