
Sony Ericsson has announced an agreement with Warner Music International, enabling music and mobile content from Madonna’s new album, HARD CANDY, to be bundled on selected Sony Ericsson phones in no less than 27 countries.
These selected phones will come in two packages; one with 5 songs, and one with the full album pre-loaded. Both will feature extra mobile content, such as wallpapers and ringtones.
- The evolution of mobile handsets along with technological convergence continues to open up new ways for us to distribute and market our artists’ music. This partnership with Sony Ericsson further expands HARD CANDY’s global promotional reach and puts exciting content from the album direct into the hands of Madonna fans all over the world. Not only that, packaging music from a global megastar with new Sony Ericsson phones will help drive sales of music-enabled devices and contribute to the uptake of mobile music, said John Reid, Vice Chairman WMI and President, Warner Music Europe.
As of this month, selected Sony Ericsson phones with HARD CANDY pre-loaded will be sold in Argentina, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Jamaica, Mexico, Nicaragua, Paraguay, Peru, Puerto Rico, Uruguay and Venezuela. Another promotional roll-out started in May, affecting Belgium, Czech Republic, Denmark, Estonia, Finland, Latvia, Lithuania, Norway and Sweden.
Via: Cellular-News and Esato
Filed under: Music, Special edition

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