Archive for the ‘Opinion’ Category

UK MD Interview – 16 New Phones for 2010

Thursday, March 4th, 2010

Sitting drinking my coffee this morning I spotted a rather interesting interview given to Mobile Today by Nathan Vautier. Who is he some of you may ask? He’s Sony Ericsson’s head honcho in the UK & Ireland. The interview proved to be pretty interesting so I’ll give you the jist of it and cover some of the juicier points. The two main themes of the interview were essentially what SE would be doing this year and what they intended to do about the infamous quality control problems that have dogged them for the past year or so.

On the first point Mr Vautier was able to approach the question from a position of strength,. He made mention of the ‘Fab 5′ of course and reaffirmed that the X10 and Vivaz were key launch products for SE. He also mentioned that there would be a total of 16 new devices released in the UK & Ireland this year (including the Fab 5). That means we still have another 11 to go. Of course a number of them probably won’t be super high-end devices, indeed Mr Vautier made it clear that the Walkman brand was here to stay when he said that there would be a number of Walkman products from around the middle of the year and that they would be in the £100 range. That would indicate somewhere in the mid-range of the market.

Mr Vautier was also keen to point out that the overall portfolio this year, including some handset from last year, would be 26 handsets, which he hailed as a major reduction. This ties in with some opening remarks he made about how SE wasn’t going after market share or numbers. Of course they aren’t really in a position to go after marketshare or numbers at the moment, so there’s a bit of spin here, but the basic idea is sound.

In terms of quality Mr Vautier gave the answer that was pretty much expected of him … SE are taking steps to improve the situation. He gave some examples of how they’re doing that such as cutting the number of components they use to improve testing efficiency and restructuring their KPI system (key performance indicator) so that it focused on qualitative issues. He was eager to stress just how much work SE had done over the past 18 months to address the issues, but the proof is in the pudding as the saying goes. It’s easy enough to spot comments from concerned customers over upcoming products like the X10 so SE really do have to get these new handsets right first time to restore some of the confidence and trust they’ve lost.

You can read the full interview here.

se-blog.com 2.0

Tuesday, March 2nd, 2010

There are a tonne of Sony Ericsson blogs out there, some good, some bad, and some excellent. In the latter category (along with USEB of course!) is se-blog.com, run by our very own Mizzle! Some of you may already be familiar with it, but for those who aren’t and even if you already visit it regularly go check out their latest update. Mitch has given the site a bit of a facelift and the update is looking pretty sweet! Definitely worth a look!

MWC: Bert Shoots From the Hip

Sunday, February 14th, 2010

Tonight’s Sony Ericsson press event in Barcelona wasn’t just about announcing new handsets (although we will come to that), it was also a chance to see what the company plans to do in the months and years ahead and we were treated to some interesting soundbites, not the least of which came from Sir Howard Stringer, President of parent company Sony.

Let’s deal with the handsets first though. The big news of the night was of course the extension of the X10 family of handsets. Not only did we see Robyn become official, but also the X10 Mini Pro, a QWERTY version of Robyn. The fact that there are now three X10 handsets underscores just how important this family of products is to Sony Ericsson. The X10 itself has been grabbing many a blog headline and stoking many a tweet over the past few months and now we have two variants. Some are saying tha the X10 Mini and Mini Pro are underwhelming, but I disagree. Here we have another two Android handsets and importantly we have some choice in how to approach Android from Sony Ericsson. Not everyone goes for a big touch sensitive slab and now they have a choice of a smaller version or even a QWERTY version. Isn’t choice the very thing many of us have been saying is lacking in SE’s portfolio? Similarly Vivaz Pro is a welcome addition. Yes it is pretty much the same as Vivaz, but it at least taps into the zeitgeist; QWERTY handsets have been very popular in recent months as have touchscreens. It’s about time SE got in on the action. All these handsets were given release dates of Q2. Do we believe them? I’ll leave that to you to make up your mind about …

Some interesting comments came out of tonight’s events. During the Q&A session Sir Howard Stringer, President of Sony, was asked about comments he had made 2 years ago saying he was disappointed with SE’s performance.

Q.Two years ago, you said that you weren’t happy with the performance of Sony Ericsson. What changed?

Stringer: I don’t remember what I said last week, much less two years ago“.

That will be reassuring to Sony’s shareholders! However, Sir Howard also said “We fully support Bert and his team at Sony Ericsson” and he rounded off the night by stating that he was “… feeling a minor wave of euphoria right now“. Why is that so important? Because it might finally to put to bed any rumours of Sony pulling out of the joint venture with Ericsson.

Talking about the mobile market in general Stringer predicted mobiles would take on ever more roles from wallets to keys to I.D. Of course much of that is actually reality today in Sony’s home market of Japan so it’s not a great leap to project it onto the rest of the world. However, it is reassuring to know that these sort of ideas are being discussed and put forward at Sony Ericsson for the rest of the globe.

Not to be outdone Bert ‘Ass Kicker’ Nordberg made a very strong statement at the start of the event: “Going forward, I think you’ll see we have the most quality products in the wireless industry“. Those are big words indeed and whilst some might scoff and deride Mr Nordberg let’s just take a moment to appreciate what it is exactly he is saying here. Reading between the lines he is saying that he knows SE haven’t been at the top of their game, but that he wants that to change and he is setting the goal at nothing short of being the best of the best. Unrealistic? I don’t think so and it’s good to see SE setting themselves such lofty goals because nothing short of excellence is what they need right now. Go Bert go!

Bert shot straight from the hip again later on in the event when someone mentioned Satio’s software issues and asked about the new devices:

Q.Will these new devices be spot-on?

Bert: (firmly) “Yes.”

No messing about from Bert there!

Angus’ Week

Saturday, January 23rd, 2010

It’s not been long since my last post, but that was late so this one is on time and it’s been another exciting week in the world of Sony Ericsson! We had the financial results for 2009, Vivaz and some confusion over the X10. We all knew about Kurara of course, but it was nice to finally see it made official, the name though … Vivaz? Sounds a bit like a character from a Spanish soap opera or maybe a washing powder. Will you be taking the Vivaz Doorstep Challenge?

The X10 was also causing a bit of head scratching in some circles with the camera and proximity sensor apparently missing (or covered up) on the Japanese version. So what’s the script? I don’t know, but I have a theory … cost cutting! Sony Ericsson have been trying to save some money recently and so they’ve decided to remove these two features. The forward facing camera won’t be replaced by anything; in a ground breaking piece of market research Sony Ericsson have discovered that no one really uses video calling and they’re just hoping no one actually notices the camera is missing. As for the proximity sensor that will be replaced by a small pin that stabs you when the phone gets close to your face to remind you to lock the screen. Just a theory, you have to want to believe.

The financial results weren’t too hot. Last year saw Sony Ericsson register a pre-tax loss of more than a billion euros. Sony Ericsson themselves are blaming poor sales and a contracting global phone market. Some people are pointing fingers at certain areas of their portfolio as lacking exciting products that can compete with competitors. However, I have to confess something … the loss is my fault. At Christmas I accepted a free advent calendar from Sony Ericsson. I can only begin to imagine the serious economic damage giving me this freebie must have caused them and I am ridden with guilt. I am here publicly offering to post the calendar back to them (with the chocolate still inside) and I will cover postage as well!

Mooooo!

Angus’ Week

Wednesday, January 20th, 2010

A bit late this week I know, but I’ve been a very busy cow over the past 7 days! Let’s take a stroll through what I’ve been up to …

Of course we were upgrading the forum this past week! Why are we upgrading? Well most of you probably think that it’s to introduce new features and make the forum faster. Nothing could be further from the truth. You see, Ixalon, our man at the controls, is a really good programmer, but he really needs to fix bugs every once in a while and quite simply our previous version of IPB didn’t have enough for him so we had to introduce a whole new set of bugs! You should have seen his little face light up in delight when he saw all the new bugs! scots’, always generous, has been compiling a big list of even more bugs for him so he’ll be happy for weeks to come! (Btw if you are wondering why there isn’t a Mooo! button on the forum it’s because the admins don’t listen to me.)

It’s been a bit of a quiet week for Sony Ericsson, but finally some good news for a change! Their market share in the UK is up! What they didn’t tell you is that is because they have adopted a new selling strategy. Bert Nordberg has hired a transit van and has been touring the UK selling Satios from the back of it. You might have spotted him at your local market in a flat top cap and sheepskin coat with his distinctive selling pitch “Satiooo! Satiooo! Three for a fiveeer! Get your Satiooo ere’”. It seems to be working well. See, we told you Bert would kick some ass!

We also had Faith making an appearance on the tubes. Now let me just say that I know there are already lots of qwerty devices on the market from Samsung and LG and yes I know that Windows Mobile has all the sex appeal of an octogenarian in suspenders and heels and yes almost everyone who has seen it has been violently ill (this clip illustrates it well), but I am not going to criticise it. I am going to be different. I am determined to say one nice thing about it. Let me see … oh I know … it has a white keypad, which will match the white curtains I have in my cow shed (I may be a 2,000 lbs cow, but I do like the place to look nice).

Well that’s all for his week folks! Mooooo!

X10: Pick A Date

Wednesday, January 13th, 2010

Will they? Won’t they? What am I talking about? The release date of the X10 of course! Only a few days ago we’d heard that the release date might have been pushed back to March, but then there seemed to be talk of it making an appearance in February after all. The initial date we were all looking forward to was 10th February, but that has almost certainly been pushed back, the question is then, how far back?

PlayNow are already taking pre-orders for the X10, SIM free, for £499. They’re giving a due date of 19th February, not all that far off the initial 10th February that had been bandied around. For their part Sony Ericsson aren’t giving an exact date, the Mirror quoting unspecified company executives as having told them, at the initial announcement, that the launch would be Q1 of this year. That is in keeping with a 19th February release date, but of course it is also in keeping with a release date some time in March.

To some the whole thing might seem a bit academic; February or March, what does it matter? Putting the impatience of geeks like myself to one side, a March release would do two things; it would further reinforce Sony Ericsson’s growing reputation as a company that can’t get its products out in time and secondly it would give the competition that little bit longer to steal a march on the X10. The MWC is held in the midle of February, the 15th-18th to be exact, and it will actually make some difference which side of the MWC the X10 becomes available.

If it’s before the MWC the X10 will have a relatively unfettered field to play in as the newest high-end Android. It will have an easier time of capturing mindshare amongst consumers, especially given that other high-end Android handsets like the Nexus One or the Droid aren’t widely available in much of Europe yet. After MWC the X10 may find itself competing with newly announced products from other manufacturers, and whilst those newly announced products may not actually be available to consumers, they will still have an impact and possibly persuade customers to forgo the X10 and  hold out a little longer.

Angus’ Week

Saturday, January 9th, 2010

What a week! Sony Ericsson have been busy bees over the past 7 days so let’s take a look at what’s been happening …

The big news story of the week was the introduction of two new features to Sony Ericsson handsets: the eagerly awaited Delay 2.0 and a surprise in the form of Dropped-from-Sale, which might be this year’s killer feature.

When the X10 was announced last year there was much speculation over it’s feature set with some specs not being confirmed until much later i.e. a magnetometer. Well this week the wait was finally over as it was revealed that the X10 will indeed ship with the much anticipated Delay 2.0, the much delayed update to Delay 1.0 first seen with the W960. Sony Ericsson fans were ecstatic at the news with Mr Arthur Arthurson posting “This has made my day! I thought I was going to have to buy the X10 in February now I get the added fun of waiting until March!”

Sony Ericsson weren’t done yet though as they rolled out one of the most exciting features we’ve ever seen: Dropped-from-Sale. It’s a really innovative service that allows Sony Ericsson to announce a new product, build customer interest and then allow the product to be cancelled and frustrate customers. Mr Arthur Arthurson commented “Wow! I can’t believe other manufacturers aren’t doing this. Just the other day I was interested in buying an X2 and now thanks to Dropped-from-Sale I’m really frustrated. How cool is that?!” Initially Dropped-from-Sale will only ship with the X2, but many wonder whether Sony Ericsson might upgrade the X10’s Delayed 2.0 to full Dropped-from-Sale.

This week also saw the appearance of two new handsets from Sony Ericsson. Let’s take a look at them:

Kanna will be a Symbian 5th series device and is very similar to Kurara, the previously seen HD recording Symbian device from SE. The main difference is that Kanna features a slide out QWERTY keyboard. SE have wisely waited until their competition tired themselves out releasing qwerty handsets like the BL3310, BL3410, and KS360 before releasing their own. This way it has a better chance to sell you see than if SE were actually leading the trend. Also the choice of Symbian 5th Edition is quite shrewd because whilst all the buzz is about Android there must still be some people who want to pretend they’re using a Nokia when they’re not. As one customer, a Mr Arthur Arthurson, pointed out “Thank goodness this comes behind the trend, nothing puts me off more than buying a handset that everyone is talking about”.

The other new handset this week was Robyn, a smaller version of the X10. It’s unknown whether Robyn will ship with Delay 2.0 like it’s big sister, but we can’t imagine SE would leave it out. It’s expected to be announced next month at the MWC and with it’s similarity to the X10 some are wondering if they will be able tell them apart. Mr Arthur Arthurson offered the following advice “Hire an ant with a pedometer to walk across both phones so you can accurately measure them”.

That’s all for this week folks! Moooooooo!

Sony Ericsson: 2001-2009

Wednesday, December 30th, 2009

There are only 2 days left of 2009 and indeed only 2 days left in this decade. With that in mind many blogs have been indulging in retrospectives looking back over the decade and judging what they think are the best and worst gadgets and tech of the past ten years. Whilst Sony Ericsson itself hasn’t actually been around for a full 10 years, this is the end of the first decade they’ve been in business so time for a look back at what they’ve done right … and what they’ve done wrong.

The Good

You can’t get much better than starting at the beginning … the T68i. I still have mine and it still works as well as when it was new. It was ahead of its time and even now it’s a passable mobile phone. Sure it doesn’t have GPS, an inbuilt camera, etc, but the fact that it still works almost 10 years later counts for a lot.

The P800 was Sony Ericsson’s first smartphone, indeed one of the first proper smartphones and looking back a precursor to today’s smartphones with their large touchscreens and installable apps. Compared with current handsets it’s slow, cumbersome, bulky, and generally archaic, but it was the most powerful handset of its day and ushered in the much loved P series.

The K750 and W800 were two of the best handsets Sony Ericsson has ever produced. That’s not just my opinion, look at the sales figures. Look at how many people still look back on them fondly. The W800 heralded the dawn of Walkman phones and for the first time gave consumers the capability to play music on their phone with a quality approaching dedicated mp3 players.

The K800 was arguably Sony Ericsson’s last great handset. It took the K750 and built upon it to give a better camera, a proper flash, 3G data speeds and a pretty attractive form factor. The fact that so many are still in use is a testament to its quality and its popularity.

The Bad

When first announced the W960 was greeted with much enthusiasm; here was a handset with 8 Gb of inbuilt memory, WiFi, and a touchscreen, features, at the time, that were top class and certainly whetted many an appetite. Where did it go wrong? Well it was pretty much down to that old bug bear of Sony Ericsson’s … delays. Wars have been fought and won in less time than it took for the W960 to finally appear on the shelves and by that time consumers had moved on.

The W910 was one of those handsets that should have been great and to be fair it sold well, but that doesn’t disguise the horrendous firmware problems that dogged the handset. Numerous customers reported problems with their handsets and in the end it became a testament to slipping quality, something that was to dog Sony Ericsson in later handsets.

Another handset that suffered from poor quality was the W580 with cracked keypads galore. Like it’s big sister, the W910, it sold well, but left many customers unhappy as their keys split in two. Great sales, but another knocking for Sony Ericsson’s reputation amongst consumers.

In an all too similar situation to the W960 we saw Satio, then dubbed Idou, unveiled to much fanfare and excitement. A 12 MP camera! A first for the mobile industry outside of South Korea and it was Sony Ericsson leading the way. 10 months later the handset finally got itself into the shops and sales began in earnest. The long wait hadn’t helped, but once it was out business was brisk and consumers seemed prepared to overlook that. Disaster was to strike barely a few weeks later though as Satio was pulled from sale in the UK owing to firmware problems. Although it was back on sale soon afterwards the damage was done and again Sony Ericsson’s once high reputation for quality had taken a blow.

The Ugly

Some handsets Sony Ericsson have released over the years deserve to be forgotten, but we’ll dredge them up here anyway!

The K850 might be a surprise on this list for some, but hear me out. The keypad alone is enough to condemn this handset as awful; tiny square peg like keys widely spaced beneath a touch sensitive panel on the screen that was prone to failure does not a good handset make! The fact that the K850 was thicker than a dictionary didn’t help either.

I know Michell will disagree with me here, but Pureness is arguably the biggest waste of time, money and resources Sony Ericsson have ever publicly committed to. A luxury phone with a price tag to match whilst the rest of their line-up suffered from qualitative issues doesn’t strike me as a great idea. It’s quirky sure, but eminently forgettable.

Agree? Disagree? Have I left something out? Let us know in the comments!

WSJ: Should SE & Moto Merge … ?

Monday, December 21st, 2009

… it’s an interesting question to say the least. On the front of it many might say it’s an obvious solution for two manufacturers who aren’t doing too well and who really need some sort of push to get them back in the big time. The WSJ puts across some decent arguments, not the least of which is a speculated saving of 10% on operational costs, something that both companies would no doubt love to see.

Market share is another area that apparently makes a convincing case for a merger. Motorola has around 17% of the American market whilst SE has over 12% of the European market and they each have 10% in China and India respectively. Taking the numbers at face value that would seem like a great match-up, all the major markets covered with a strong presence and each would have access to markets where they have traditionally not been so strong i.e. Europe for Motorola and America for Sony Ericsson.

Android is another area where there could be a great conflux of synergy. Both companies are effectively betting their future performance on the success (or failure) of an Android device; Sony Ericsson has the X10 and Motorola has the Droid/Milestone. Up until now HTC has pretty much led the pack when it comes to Android, but a resurgent SE-Moto partnership focusing on Android might see HTC relegated to second place.

So why not? Well as the saying goes, two wrongs don’t make a right. Just shoving two declining companies together doesn’t guarantee success, all it does is generate some headlines and maybe slashes costs. Far more relevant would be how SE and Moto gel as cultures. Who will lead in R&D? Whose ethos will dominate? Whose ideas will come to the forefront? Don’t forget we aren’t talking about two companies joining up and having a cosy relationship, we’re talking about three companies joining up and having a menage-a-trois. Things haven’t always been peachy between Sony and Ericsson if reports are to be believed, is adding a third player into the mix really going to smooth the decision making process? I think not.

Leaving all that to one side for a moment though we are left with a very fundamental point, fewer manufacturers isn’t great for the consumer. I’m not just talking about direct capitalist competition, but competition in ideas. Homogenising the market into fewer and fewer players ends up leaving it with that little bit less diversity and creativity and that’s a price that’s, in my opinion, too high to pay for a 10% saving on operational costs.

Sony Ericsson Likes Android

Wednesday, November 25th, 2009

se-nse-se-android-logo

We’re currently expanding towards Android and it seems Sony Ericsson are liking that direction too. You don’t need reminding about the Xperia X10 which will be SE’s first Android based device but what we haven’t really heard before is how they feel about Android itself.

Well over on the SE Product Blog Rikard Skogberg has offered his thoughts on the platform after spending some time with the X10. It seems Android is making a good impression too as Rikard likes how smooth the OS feels as well as the number of apps available and the innovative spirit that surrounds them.

Head over and read the rest of the article for more thoughts: Some Personal Thoughts Around The Android OS

Mik