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Sony Ericsson today announced the launch its business in Korea. Sony Ericsson will cooperate with SK Telecom, who will be carrying the XPERIA X1 smartphone. SK Telecom, who will be the distributor of the phone, has decided to customize the X1 with the local Korean customers in mind. This means that there’ll be three new panels - “My smart panel”, “DAUM panel” and “My PC panel” - in addition to the regular panels.

The “My smart panel” is an Internet service for smartphones developer by SK Telefom, and it provides users access to online services, such as e-mail, Messenger and Internet browsing. The “DAUM panel” is a panel by Sony Ericsson that provides users with instant access to services found on the DAUM portal, including e-mail, web search and T-story. The last of the three panels, “My PC panel” will allow users to use media services by connecting the handset to the content and software of a PC through WiBro.

“Our vision for the Xperia X1 is to deliver a seamless blend of mobile web communication and multimedia entertainment in a distinctive stylish design,” said Hirokazu Ishizuka, Corporate Vice President and Head of Asia Pacific Region of Sony Ericsson Mobile Communications.  ”Customised panel interface on the Xperia X1 means that our customers will be able to live their lives to the fullest by enjoying the premium experience of energised communications in their own way.”

“We are very excited to establish Sony Ericsson’s presence in Korea and firmly believe that we have the right product to offer to Korean consumers,” said Hirokazu Ishizuka, Corporate Vice President and Head of the Asia Pacific region.  ”Working closely with our strategic partner, SK Telecom, we will build the Sony Ericsson brand awareness and increase our mindshare within the marketplace.”

“Xperia X1 is truly a personalized phone which offers smart-phone users an innovative yet premium mobile multimedia experience,” said Youn-hee Han, Head of Sony Ericsson Korea. “Worldwide, it is the first time that the Xperia X1 has been customized with four panels to suit a local market needs, and it is a clear indication of Sony Ericsson’s commitment to the market.”

“As the strategic partner for Xperia X1, we are honoured to support the launch of Sony Ericsson in Korea, and to mark this milestone in the local telecommunications industry. With its full touch, unique customizable panel interface, we believe Xperia X1 will prove to be popular with sophisticated Korean mobile phone users,” said Joon Dong Bae, Executive Vice President of SK Telecom.

The Korean X1 will enter the market with a 4 GB MicroSD card, preloaded with the Spiderman 3 movie. The first 1,000 customers to buy the X1 will also get their names engraved on their X1, as well as a luxurious leather phone case - all for free.

Sony Ericsson has set up quite a cool website for Korean X1 owners - you can find it at www.xperia.co.kr.

Filed under: News, Operators, Windows Mobile, X series, XPERIA, xperia panels
Tags: Korea, X1, XPERIA, XPERIA X1

(5 votes, average: 3.80 out of 5)

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Sony Ericsson’s W64S has been availabe under Japanese operator AU for a while now, but only to Japanese customers.  Previously, AU phones never worked outside of Japan unless you are a customer and subscriber of AU’s mobile phone service in Japan.  Well it looks like that is beginning to all change.  Rather new, a few tech geeks managed to create an unlock for the Sony Ericsson W64S, as shown above.  This unlock, still in the preliminary stages, does not require an external hypersim and is said to be “99.9% stable and perfect.”  A few business owners have managed to get a hold of this and are now beginning to sell unlocked Sony Ericsson W64S.

The Sony Ericsson W64S is available for an average $700 CDN, or appoximately $556 USD and €439 EURO.  The W64S is aviable in four colours, Snow x White, Diamond x Pink, Lattice x Black, and Mist x Blue.  The Lattice x Black, by the way, looks much darker and only purple in certain angles in reality than rather than the following renderings.

Reviewing the specifications of the W64S, it has obviously a flip phone with a rotating/swivel screen.  This allows it to be used as a TV/Media Player or used as a 3.2 megapixel camera, located on the back of the phone.  The screen is a 16M colour WFVGA 2.8 inch screen.  On the front, there are hidden notification lights that glow when there are new text messages, missed calls, and ringing alarms.

For more information regarding the W64S with more specification, commercials, and media campaigns, visit Sony Ericsson’s W64S Product Website (Japanese).  I would highly recommend watching the W64S demo, even if you don’t understand Japanese.

There is a catch with this phone.  Well, there are catches with all Japanese keitais.  For one, one cannot use the internet browser or use anything that involves the internet, such as GPS and downloading of applications and games.  This is locked only to the AU by KDDI USIM.  TV is not an option either as the signals are only available in Japan.  But with all AU by KDDI phones, unfortunately and at the moment, text messaging does not work at all.  Nevertheless, this is a ground breaking discovery and spark more AU by KDDIs available.  You never know, you might be picking up a Walkman Monster Premier3, Cybershot Flagship S001, or the endless customization RE soon.

Filed under: Exclusive, Japanese, News, Operating platform, Operators, Technology, W series, i-mode
Tags: AU, Keitai, sony ericsson japan, W64S

(3 votes, average: 4.67 out of 5)

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Just 7 hours away before the Sony Ericsson MWC Conference, I decided to post something else to help you guys pass some time away. Sony Ericsson has released the commercial campaign for the Premier3, the entertainment flagship of Japanese operator AU by KDDI.

Here’s a few screenshots of the commercial:

You can watch it here from Sony Ericsson Japan (in Japanese):
http://www.sonyericsson.co.jp/product/au/premier3/common/cm/index.html
And the making of this commercial (in Japanese):
http://www.sonyericsson.co.jp/product/au/premier3/common/making/index.html

Don’t you wish you were surrounded by so many Premier3s? For more videos of the Premier3 campaign, visit Sony Ericsson Japan Premier3’s website: http://www.sonyericsson.co.jp/product/au/premier3/

PS: Sony Ericsson will be releasing the TV-CM of the S001 Cybershot phone soon.

Filed under: Japanese, Operators, Videos, W series, Walkman
Tags: Campaign, Commercial, Japan, Premier3, Walkman

(3 votes, average: 3.67 out of 5)

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There have been live pics of this device since W595’s announcement, but Sony Ericsson did not show it on their website until now: The Orange branded version of the newest Walkman slider, the so-called W595s.

The W595s is - for now - only available on the Romanian website, you can find a few pics of it here and try it here.

Thanks Max/SEMCblog for the heads up.

Filed under: New phone, Operators, W series

(5 votes, average: 3.80 out of 5)

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So it finally was announced: The T-Mobile branded Z780a, dubbed TM506. We blogged about it back in June, now almost all links on the official website work. All except the actual product page which is supposed to be here — maybe it’s up later.

Press Release

Filed under: Announcement, New phone, Operators

(5 votes, average: 4.00 out of 5)

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