Sign In
Register
HelpHere are a few details about Sony Ericsson at Mobile World Congress 2009. Should be rather exciting!
What do you expect will be announced?
Archive for the ‘market’ Category
Sony Ericsson at Mobile World Congress 2009
Friday, January 16th, 2009Sony Ericsson’s Q4 financial results
Friday, January 16th, 2009Sony Ericsson has just announced its financial results for the fourth quarter of 2008. It seems the overall mobile market is contracting due to the global economic slowdown. You can find the results below.
- In economic terms, 2008 has been a tumultuous year with world markets experiencing a serious downturn. The mobile phone market has been greatly affected by this and as expected, the fourth quarter continued to be very challenging for Sony Ericsson. Our business alignment is progressing as planned, with the full effect of annual savings of around Euro 300 million expected by the second half of 2009. We foresee a continued deterioration in the market place in 2009, particularly in the first half,” said Dick Komiyama, President, Sony Ericsson.
It doesn’t look good, but according to Sony Ericsson’s President, Dick Komiyama, they’ll focus a lot more on high-end phones in 2009. Especially the C905 and X1 have sold well, and positively impacted the business.
For more details please see the issued press release.
2009 to be a… challenging year for Sony Ericsson
Friday, January 9th, 2009
Sony Ericsson’s CEO, Hideki Komiyama, predicts that the cell phone market during 2009 will be very tough, the main reason for this being the low consumer demand due to the global economy crisis. Despite that, in an interview with Reuters at this year’s CES, he stated that “others are falling apart but we are holding up,” referring to their main competitors, such as Nokia, Samsung and LG. He also points out that, despite the fact that they overtook Motorola’s No.3 place in the mobile phone maker leaderboard in the third quarter, their shipments volume wasn’t all too different in comparison to the previous quarter. Rather, he attributes their change of position to competitors’ weak performance. That’s why they’re waiting for the Q4 earnings report, in order to make official estimates about 2009.
Here comes the good part, though. They’d realised that they haven’t exactly reached those profit margins in the low-double-digit percentage range they’ve been targeting since 2007. That’s why they’re rethinking their sales strategies. They plan on releasing more high-end devices, rather than the less profitable low-end ones, even if it means releasing less products than originally planned. They’ve been doing exactly the opposite the last 2 years.
He also hinted that they’re developing some kick-ass smartphones for 2010, but refused to give any further info. “At this moment we’re under heavy rain. You have to look for shelter. But when you’re in the shelter you start preparing, for a recovery”, he said. Hit the source link for more info.
Source: Reuters
Sony Ericsson claims UK top spot with C905
Monday, November 17th, 2008It is now clear that the Sony Ericsson C905 is going to be a massive success. Sony Ericsson has just topped the weekly UK sales statistics with a brand share of close to 29 percent following the launch of the C905, Mobile News reports. Sony Ericsson’s UK share has grown three percent since the launch of the C905, making it the second best selling contract phone.
- “This is a really good result”, said Dave Hilton, marketing manager at Sony Ericsson UK and Ireland to Mobile News.
Also according to the week 44 statistics published by GfK, Samsung takes the second place with Nokia in third.
Source: Mobile News
Sony Ericsson joins the Top 3 with 8.2 percent Q3 market share
Friday, October 31st, 2008
Despite Sony Ericsson’s rather obvious market difficulties, it has managed to keep its market share for the third quarter of 2008 at a consistent 8.2 percent, making Sony Ericsson the third largest mobile phone manufacturer by a margin.
The reason why Sony Ericsson has now joined the Top 3 doesn’t really have that much to do with Sony Ericsson itself but rather bad financial results from LG and Motorola that were both previously ahead of Sony Ericsson in terms of market share. Motorola’s Q3 market share is at 8.1 percent, while LG’s is at 7.4 percent.
Source: ABI Research
Sony Ericsson announces discouraging Q3 results
Friday, October 17th, 2008Discouraging results for Sony Ericsson at least. I’m personally quite happy with the quarter results, and expect to see it turn again either in Q4 or Q1 of next year. The results forces Sony Ericsson to do something about the situation. An obvious sign of crisis is when you list one of the quarter highlights as having achieved break-even results, when you exclude the restructuring chargers.
- As expected the third quarter has continued to be challenging for Sony Ericsson. We have moved forward with our plans to align operations and resources with the consolidation of R&D facilities into a more agile and cost efficient organisational structure. As previously announced, our target remains to reduce operating expenses by Euro 300 million annually by the end of the second quarter 2009, with the full effects expected to appear in the second half of 2009. These plans are progressing in line with expectations, says Dick Komiyama, President at Sony Ericsson in a press release.
We are committed to executing our alignment plan as speedily as possible to ensure we have the right size and organisational structure to return the business to healthy profitability, he continues.
The results are as follows:
Don’t forget to watch the webcast about the results later today. I can’t wait for the Q&A session myself! The webcast starts at 14:30 UK time or 15:30 CET at this link.
New President brings Bravia to India
Saturday, August 9th, 2008
Four days ago, Sony Ericsson appointed a new President to lead Sony Ericsson India. His name is Anil Sethi, and even though he’s only been in the chair for a few days, he’s already got major plans about bringing Sony’s high-quality TV / display brand, Bravia, to India.
- In Japan if you see we have already integrated the brand Bravia in the handset business and with the time we will do that in India too, says Sethi.
It seems like a great and long-awaited move. Hopefully it’s not just branding for the sake of it, as explained in this rant, but being that I’ve never personally tried any of the Japanese handsets with Bravia branded displays, I cannot comment on that.
Sony Ericsson’s market share in India is at about 13 percent, and compared to Nokia’s huge market share of 62.5 percent it might seem like a dead end, but Anil Sethi believes otherwise:
- We are aware of people’s need to be connected. The people is rural India will be using our AM phones so we know that there are special needs there and we know how to fulfil, he says in an interview with NDTV Profit.
In addition to this, Sony Ericsson India is also getting ready for the 3G technology to kick off in India. It is expected by Sony Ericsson that India is to contribute almost a quarter of the global mobile phone business over the next two years, so the whole 3G preparation might not seem like a bad idea.
Source: NDTV Profit
Someone needs a wakeup call…
Friday, August 8th, 2008It would be impossible for me to do a comprehensive, technically detailed write-up of how Sony Ericsson turned the million Euro incomes to expenses, and I’m sure it’d be rather uninteresting for you as well. That’s why I’m not going to do that nor try to do it. I will, however, try to sum up what went wrong and how. As you’d expect, this rant will reflect nothing but my personal opinions and thoughts on Sony Ericsson’s past and current decisions, as well as what seems to be Sony Ericsson’s future plans. Also want you to know that I’m uncertain whether or not this piece is finished. I can’t make up my mind on whether I should add more to make it more clear, or leave it as it is, so apologies in advance if parts don’t make any sense to you.
The copy/paste-strategy
Sony Ericsson changed its product strategy a few years ago. The company saw huge advantages of making use of the same hardware and software platforms with only few minor changes. Initially, the strategy worked out very well – probably because it was still of limited use.
Sony Ericsson announced the rather amazing K750 back in very early March 2005. The K750 is one of Sony Ericsson’s most innovative phones ever, period. It was such an immense update from K700, and the camera – which was the most interesting feature about it – was built upon the camera of the S700, and greatly enhanced. I doubt it came as a surprise for K750 users when it was announced the best camera phone of the year. The K750 wasn’t one to miss, and sales surpassed all expectations. (more…)
Sony Ericsson announces Q2 results – what a joke…
Friday, July 18th, 2008
If nothing happens, Sony Ericsson's headquarters will soon be invaded by angry Sony Ericsson fans
Sony Ericsson today announced its Q2 financial results. During the second quarter of 2008 Sony Ericsson achieved break-even results, and once again declared that the market is “proving challenging”. This has to be the third time they’ve come up with those ground-breaking statements. I’m guessing that’s what their “continued R&D investments” have been used it, as it most certainly wasn’t used for researching and developing anything phone related.
Another ‘highlight’ in Sony Ericsson’s press release about the Q2 financial results is the announcement of Symbian Foundation. To me it seems like this was only added because there was nothing just slightly exciting left for the PR crew to add.
So, let’s get to the results. They’re bad – really bad.
- During the second quarter of the year, Sony Ericsson just managed to ship a total of 24.4 million units; that’s lower than the total amount of shipped units in Q2 2007. YoY change: -2.05 %
- The sales brought in a total of 2,820 million Euro. Once again, significantly lower than last year’s sales. YoY change: -10.35 %
- The gross margin fell from 29.2 % in Q1 to 23.1 % in Q2. YoY change: -28.14 %
- The operating income has turned negative, and is now at -2 million Euro. YoY change: – 100.63 %
- The net income is now down to 6 Million Euro. YoY change: -97.28 %
Isn’t that just pathetic? Sony Ericsson yet again blames the market for being challenging – did I say that before (?) – and once again don’t think the mid/high-end markets are the ones to go for. Once again, my guess is that they are looking at their own facts and numbers, and found out their mid/high-end devices are simply not popular. I wonder why…
I guess faithful Sony Ericsson owners can start getting acquainted to getting larger and larger amounts of low-end phones.
- We are aligning our operations and resources worldwide to meet an increasingly competitive business environment and to help restore our capability for profitable growth. The measures we are taking are aimed at becoming a faster, more agile and more cost efficient organisation that can continue to create innovative products that excite consumers, says Hideki Komiyama, Sony Ericsson’s President in the press release.
- Our target is to achieve a reduction in operating expenses of Euro 300 million annually, with the full effect expected to appear within a year. We estimate that our restructuring charges will be of the same magnitude as our reduction in operating expenses, and we will incur such charges as our measures are implemented, he continues.
What he fails to mention is that this will mean up to 2,000 Sony Ericsson employees will get sacked. Such a pity.
I sincerely hope this is the kick in the behind Sony Ericsson needs to rise again. If not, then I don’t have any plans of staying with this company.
You can read the full joke over here.
Sony Ericsson may acquire Spice Mobile
Thursday, July 10th, 2008Sweden-based Sony Ericsson, the world’s fourth largest cellphone vendor, is in talks to acquire India-based Spice Mobile, reports the Economic Times. Spice Mobile, a BK Modi company, has a range of GSM and CDMA handsets under the Spice brand. The company had announced a sub-$20 phone devoid of a display screen in February at the Mobile World Congress.
Spice Mobile has a market capitalisation of round Rs 177 crore with its shares closing at Rs 22.7 on Thursday on the Bombay Stock Exchange. However, Modi is looking for Rs 80 – 100 per share, which values Spice Mobile at around Rs 700 crore. Modi had last month exited his other telecom entity, Spice Telecom, a carrier operational in two circles of Punjab and Karnataka.
In partnership with CellPassion.com.
Polls
Loading ...
