Loading ...Here are a few details about Sony Ericsson at Mobile World Congress 2009. Should be rather exciting!
What do you expect will be announced?
Filed under: Corporative, Market, News
(12 votes, average: 4.00 out of 5)
Loading ...Sony Ericsson has just announced its financial results for the fourth quarter of 2008. It seems the overall mobile market is contracting due to the global economic slowdown. You can find the results below.
- In economic terms, 2008 has been a tumultuous year with world markets experiencing a serious downturn. The mobile phone market has been greatly affected by this and as expected, the fourth quarter continued to be very challenging for Sony Ericsson. Our business alignment is progressing as planned, with the full effect of annual savings of around Euro 300 million expected by the second half of 2009. We foresee a continued deterioration in the market place in 2009, particularly in the first half,” said Dick Komiyama, President, Sony Ericsson.
It doesn’t look good, but according to Sony Ericsson’s President, Dick Komiyama, they’ll focus a lot more on high-end phones in 2009. Especially the C905 and X1 have sold well, and positively impacted the business.
For more details please see the issued press release.
Filed under: Corporative, Market
(5 votes, average: 2.40 out of 5) Loading ...
Sony Ericsson’s CEO, Hideki Komiyama, predicts that the cell phone market during 2009 will be very tough, the main reason for this being the low consumer demand due to the global economy crisis. Despite that, in an interview with Reuters at this year’s CES, he stated that “others are falling apart but we are holding up,” referring to their main competitors, such as Nokia, Samsung and LG. He also points out that, despite the fact that they overtook Motorola’s No.3 place in the mobile phone maker leaderboard in the third quarter, their shipments volume wasn’t all too different in comparison to the previous quarter. Rather, he attributes their change of position to competitors’ weak performance. That’s why they’re waiting for the Q4 earnings report, in order to make official estimates about 2009.
Here comes the good part, though. They’d realised that they haven’t exactly reached those profit margins in the low-double-digit percentage range they’ve been targeting since 2007. That’s why they’re rethinking their sales strategies. They plan on releasing more high-end devices, rather than the less profitable low-end ones, even if it means releasing less products than originally planned. They’ve been doing exactly the opposite the last 2 years.
He also hinted that they’re developing some kick-ass smartphones for 2010, but refused to give any further info. “At this moment we’re under heavy rain. You have to look for shelter. But when you’re in the shelter you start preparing, for a recovery”, he said. Hit the source link for more info.
Source: Reuters
Filed under: Article, Market, Upcoming (1 votes, average: 5.00 out of 5) Loading ...It is now clear that the Sony Ericsson C905 is going to be a massive success. Sony Ericsson has just topped the weekly UK sales statistics with a brand share of close to 29 percent following the launch of the C905, Mobile News reports. Sony Ericsson’s UK share has grown three percent since the launch of the C905, making it the second best selling contract phone.
- “This is a really good result”, said Dave Hilton, marketing manager at Sony Ericsson UK and Ireland to Mobile News.
Also according to the week 44 statistics published by GfK, Samsung takes the second place with Nokia in third.
Source: Mobile News
Filed under: C series, Camera, Market (4 votes, average: 4.75 out of 5) Loading ...
Despite Sony Ericsson’s rather obvious market difficulties, it has managed to keep its market share for the third quarter of 2008 at a consistent 8.2 percent, making Sony Ericsson the third largest mobile phone manufacturer by a margin.
The reason why Sony Ericsson has now joined the Top 3 doesn’t really have that much to do with Sony Ericsson itself but rather bad financial results from LG and Motorola that were both previously ahead of Sony Ericsson in terms of market share. Motorola’s Q3 market share is at 8.1 percent, while LG’s is at 7.4 percent.
Source: ABI Research
Filed under: Market, Market share, News (3 votes, average: 4.33 out of 5) Loading ...