Sony Ericsson announces Q2 results - what a joke…

Posted by Michell | July 18th, 2008
If nothing happens, Sony Ericsson's headquarters will soon be invaded by angry Sony Ericsson fans

If nothing happens, Sony Ericsson's headquarters will soon be invaded by angry Sony Ericsson fans

Sony Ericsson today announced its Q2 financial results. During the second quarter of 2008 Sony Ericsson achieved break-even results, and once again declared that the market is “proving challenging”. This has to be the third time they’ve come up with those ground-breaking statements. I’m guessing that’s what their “contuined R&D investments” have been used it, as it most certainly wasn’t used for researching and developing anything phone related.
Another ‘highlight’ in Sony Ericsson’s press release about the Q2 financial results is the announcement of Symbian Foundation. To me it seems like this was only added because there was nothing just slightly exciting left for the PR crew to add.

So, let’s get to the results. They’re bad - really bad.

  • During the second quarter of the year, Sony Ericsson just managed to ship a total of 24.4 million units; that’s lower than the total amount of shipped units in Q2 2007. YoY change: -2.05 %
  • The sales brought in a total of 2,820 million Euro. Once again, significantly lower than last year’s sales. YoY change: -10.35 %
  • The gross margin fell from 29.2 % in Q1 to 23.1 % in Q2. YoY change: -28.14 %
  • The operating income has turned negative, and is now at -2 million Euro. YoY change: - 100.63 %
  • The netto income is now down to 6 Million Euro. YoY change: -97.28 %

Isn’t that just pathetic? Sony Ericsson yet again blames the market for being challenging - did I say that before (?) - and once again don’t think the mid/high-end markets are the ones to go for. Once again, my guess is that they are looking at their own facts and numbers, and found out their mid/high-end devices are simply not popular. I wonder why…

I guess faithful Sony Ericsson owners can start getting acquainted to getting larger and larger amounts of low-end phones.

- We are aligning our operations and resources worldwide to meet an increasingly competitive business environment and to help restore our capability for profitable growth. The measures we are taking are aimed at becoming a faster, more agile and more cost efficient organisation that can continue to create innovative products that excite consumers, says Hideki Komiyama, Sony Ericsson’s President in the press release.

- Our target is to achieve a reduction in operating expenses of Euro 300 million annually, with the full effect expected to appear within a year. We estimate that our restructuring charges will be of the same magnitude as our reduction in operating expenses, and we will incur such charges as our measures are implemented, he continues.

What he fails to mention is that this will mean up to 2,000 Sony Ericsson employees will get sacked. Such a pity.

I sincerely hope this is the kick in the behind Sony Ericsson needs to rise again. If not, then I don’t have any plans of staying with this company.

You can read the full joke over here.

Filed under: Announcement, Corporative, Market, Market share, Videos

Sony Ericsson may acquire Spice Mobile

Posted by Rajat Agrawal | July 10th, 2008

Sweden-based Sony Ericsson, the world’s fourth largest cellphone vendor, is in talks to acquire India-based Spice Mobile, reports the Economic Times. Spice Mobile, a BK Modi company, has a range of GSM and CDMA handsets under the Spice brand. The company had announced a sub-$20 phone devoid of a display screen in February at the Mobile World Congress.

Spice Mobile has a market capitalisation of round Rs 177 crore with its shares closing at Rs 22.7 on Thursday on the Bombay Stock Exchange. However, Modi is looking for Rs 80 - 100 per share, which values Spice Mobile at around Rs 700 crore. Modi had last month exited his other telecom entity, Spice Telecom, a carrier operational in two circles of Punjab and Karnataka.

Read

In partnership with CellPassion.com.

Filed under: Corporative, Market

Sony Ericsson W380 now available in Canada

Posted by Michell | July 1st, 2008

According to Sofpedia the Sony Ericsson W380a is now available for Canadian music lovers via Canadian operator Fido. For reference, the European version was released in Europe several months ago.

If you’re a Canadian resident you can get yourself a W380a free of contract for $300 (Canadian dollars) or prepaid on Fido. It is also offered by Rogers for $60 on a three year contract or $160 on a two year contract.

We reviewed the W380 three months ago, and it is without doubt a rather nice phone, possibly best suited as a secondary headset. The price tag is however set a bit too high. You can read or review here, or check out our gallery of the W380 here.

Via: Softpedia

Filed under: Market, Operators, W series, Walkman

Sony Ericsson SO706i on its way to Japan

Posted by Michell | June 28th, 2008

Sony Ericsson in Japan is once again ready with yet another multimedia phone. This time it’s the Sony Ericsson SO706i for NTT DoCoMo - a rather stylish Japanese phone targeted at the female audience.

It features a whopping 2.8 inch widescreen TFT display at a resolution of 240 x 427 pixels. What could that large screen be used for? Mobile TV, browsing the web, checking out the Eiffel Tower in Paris with Google Maps or taking photos with the built-in 2 mega pixel camera (with auto focus, that is).

The SO706i is also a rather light phone for the Japanese market - or so it seems - as it only weighs 98 grams. It measures 105 x 49 x 13.4 millimetres, so it’s rather thin as well.

SO706i will be out in Japanese NTT DoCoMo shops on July 4, retailing at about 40,000 Japanese yen - equivalent to about $380 or 240 Euros.

Via: Softpedia

Filed under: Japanese, Market, Mobile TV

Sony Ericsson’s sales and profit are down - again

Posted by Michell | June 27th, 2008

Whenever Sony Ericsson releases a press release about the market sales and profits in advance of the actual press release with the final quarter results, we know something’s not going that great. And well, Sony Ericsson just released one of those press releases.

It basically states there’ll be market challenges, and that these have impacted Sony Ericsson’s sales and profit in second quarter 2008. Sony Ericsson’s estimated amount of shipped phones in Q2 is at approximately 24 million units, and the average selling price is expected to be at 115 euros. The net income before taxes is estimated to be about break-even. Sad news, indeed.

Sony Ericsson claims that its sales have been negatively affected by the moderating demand of mid/high-end phones, as well as delays of new products shipped during this quarter. What does this mean? More low-end phones for us - yay…!

The final results will be announced on July 18 at 7.30 AM UK time (that’s 8.30 AM CET).

Filed under: Corporative, Market, Market share

Sony Ericsson Tops J.D. Power’s Satisfaction List - Again

Posted by xell | June 26th, 2008

We told you back in November 2007, we tell you now: The US of A have much love for Sony Ericsson.

I will just let the chart speak for itself.

You can read more at SE’s US press lounge or at the 2008 U.S. Wireless Mobile Phone Evaluation Study Volume 1 site.

Filed under: Corporative, Market

Sony Ericsson tops Greenpeace rankings

Posted by Michell | June 25th, 2008

Sony Ericsson yet again “topped” Greenpeace’s ‘Guide to Greener Electronics’ rankings with a score of 5.1 out of… 10! Can you believe it? With such a relatively low score they actually came in first along with Sony. Next in line was Nokia with a score of 4.8.

Sony Ericsson had topmarks on the chemical thoxic phase, but ranked poor on recycling. Here’s what Greenpeace had to say about Sony Ericsson in the excerpt.

Sony Ericsson is in pole position despite barely scraping past the halfway mark with 5.1. It is the first company to score almost top marks on the chemicals criteria, missing this target by having unreasonably high threshold limits for brominated flame retardants in products that are allegedly BFR-free. All SE products are already PVC-free. SE has already met the challenge of the new criterion on chemicals, by banning antimony, beryllium and phthalates from new models launched since January 2008. The company scores relatively high on energy criteria because all of its products meet and exceed the Energy Star standard. On all other energy issues, it scores badly. Sony Ericsson falls down on e-waste issues scoring badly on all the criteria. It reports a pitiful recycling rate of 1%-13%.

You can download the entire report about Sony Ericsson here.

Filed under: Corporative, Market
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