Sony Ericsson today released their results for the fourth quarter and whole year 2007.

The most impressive number first: Sony Ericsson sold over 100 million handsets in 2007 and have an expected market share of a little over 9 percent!

Other highlights as they follow:

Q4 Highlights:

• 18% increase in volume year-on-year
• Continued market share gains and profitable growth
• Continued investment for the future

2007 Highlights:

• Margins remain strong as company shifts to broader portfolio
• Unit growth underpinned by increased sales of lower priced phones
• 145 million music enabled phones sold to date, of which 57 million were Walkman® phones – maintaining leadership in music

You can find all interesting and not-sooo-interesting facts in the Press Release.

The bonus picture from this morning’s webcast can be seen after the jump. Continue reading “Q4 results & 2007 highlights (bonus: Announcement sheet)”

Filed under: Announcement, Conference, Corporative, Market, Market share

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I’m in a bit of a rush, so here goes parts of the press release.

The Sony Ericsson 4th Quarter 2007 and Full Year 2007 financial results will be announced on Wednesday, 16 January, 07.30am UK time (GMT). This announcement will be followed by a conference call with the media and analysts at 08:30am UK time (GMT). Please find below a more detailed breakdown of the corresponding times in other regions and numbers to call.

A live webcast of the conference call will be available at: http://www.ericsson.com/ericsson/investors/
Or please click here to join the webcast directly: http://phx.corporate-ir.net/phoenix.zhtml?p=irol-eventDetails&c=181700&eventID=1737508
The archived webcast will be available approximately one hour after the completion of the conference call.

Filed under: Announcement, Conference, Corporative, Market, Market share

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According to an article at Digitimes, Sony Ericsson is revising its product orienting and channel strategy. This is because their plans of pushing low-end phones (less than 100 Euro) to the market didn’t come out as expected. The sales were below the expected and I’m thinking this is why Sony Ericsson’s market share fell a bit in Q3.

I guess this means good times for all us high-end users!

Source: Digitimes

Filed under: Corporative, Market, Market share, News

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The number of sold phones from July to September grew with 31 percent compared to the 19.8 million sold phones last year, and the 25.9 million sold phones this year. This is mainly because the cheaper models have been selling really good.

The competition is still hard, though, and to gain a greater market share Sony Ericsson has had to aim for the fast growing markets - countries like India and Latin America. Here, however, the income is lower, which makes the average phone price a bit lower, too.
In Q3 last year the average price for a Sony Ericsson phone was €147, while the average price this year is at €120. Sony Ericsson however thinks, that the results of Q3 last year was remarkably good, which makes it hard to compare.

The sales grew with 7 percent, from €2.91 billion last year to the €3.11 billions this year.

Even though more phones have been sold, the income fell. The operating income fell from last year’s €433 million to this year’s €393 million. Netto income fell by 10 percent.

Sony Ericsson’s market share is now above nine percent, the company thinks.

Here’s an overview

Filed under: Corporative, Market share

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With the extreme drop Motorola has experienced (about 9% loss of market share) this year and Samsung only gaining one percentage point (which makes them the second largest mobile phone manufacturer), I’m certain that Sony Ericsson will make it to the top two within the next two years. Sony Ericsson has had a really great profit and has gained about 3 percentage points within one year. Impressive. If they keep it up, they might be able to become the world’s second largest mobile phone manufacturer within Christmas, 2010. By that time Nokia should have already passed the holy 40% market share.

So, what do you think?

Filed under: Corporative, Future, Market share

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