Sony Ericsson today launched ‘Entertainment Unlimited’, and it is probably one of the biggest and most important announcements yet. Sony Ericsson calls it the pinnacle of what they have been working towards since the beginning of the joint venture back in 2001.

Entertainment Unlimited is all about bringing together content, applications and entertainment experiences. The new consumer proposition is based around three new key promises.

The first is all about uniting the best of all worlds into one offering. This could be uniting the Walkman music experience with the Cyber-shot imaging experience, and perhaps even add a bit of gaming on top. The W995, which was also announced today, is a clear example of that.

The second is about integrating the mobile phone into other devices in your home to seamlessly share content between devices, such as a TV, PC or your HiFi audio system.

The third is also about sharing content, but this time through online web applications and Sony Ericsson’s PlayNow offering.

- “Entertainment Unlimited lets us reinforce our position as THE communication entertainment brand,” said Lennard Hoornik Head of Global Marketing and Vice President at Sony Ericsson in a press release.

- “Everything that we have done to date has brought us to this point - we created the music phone category in 2005 selling over 100 million Walkman phones and we are now ready to unveil the next chapter in the evolution of the company - Entertainment Unlimited - giving consumers unlimited opportunities to share their entertainment experiences,” he continued.

Also commenting on the launch of Entertainment Unlimited is none other than Sony Ericsson’s President, Hideki ‘Dick’ Komiyama:

- “Entertainment Unlimited is at the core of Sony Ericsson’s philosophy, building on the strength of our great entertainment assets such as Walkman and Cyber-shot phones and our unique service and applications integration. Many of the strategic initiatives we’ve announced in the past year have laid the internal framework to launch this new consumer proposition to the market and Sony Ericsson is now ready to drive the next wave of market development with Entertainment Unlimited,” he said in a press release.

Sony Ericsson also showcased a new mobile phone under the concept name Idou today. This is supposed to give us a glimpse of what Sony Ericsson has in store for us, and it is one of a number of projects that will be launched this year under the umbrella of Entertainment Unlimited.

You can read a lot more about Idou here!

Filed under: Announcement, Cyber-shot, Entertainment, Entertainment Unlimited, Games, News, Walkman
Tags: Announcement, Entertainment Unlimited, Idou

(4 votes, average: 5.00 out of 5)

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Sony Ericsson has just announced the winners of its 2008 Content Awards. They’ve put together quite a cool web awards show in 3D that you can watch over here!

The winners are:

• Being Productive - Upvise, by Unyverse Pte Ltd, Singapore
• In-Car Applications - GPSed, by Shape Services GmbH
• It’s all about the Entertainment - Bubble Boom Challenge, by ZED
• Lifestyle Choice - Mobiles’ Republic Media Explorer, by Mobiles’ Republic
• Themes & Graphics - Flash Lite Wallpapers, by ustwo
• Special Recognition - EcoMate, by Instituto Atlantico & UFC
• Xperia^TM Panels - Spb Traveller, by Spb Software

Congratulations from here!

Filed under: Application, Customization, Fun, Games, News
Tags: content awards

(4 votes, average: 3.00 out of 5)

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Sony Ericsson have recently added 2 new mini-sites to their ever-growing portfolio of… well, mini-sites, or campaign sites, as they like to call them.

So, the first one is about this app they developed, called ‘Find It’. As the site says, it “can help you locate a whole range of items: your tent at a festival; your car in a crowded car park; your hotel in a busy tourist area; your favourite spot on the beach .” Basically, it’s an app that allows you to tag locations, so that you can find them more easily later on (note, locations, not the TV remote). It requires the HGE-100 GPS enabler accessory in order to work and no, you can’t use your phone’s inbuilt GPS if you have one.
Sony Ericsson - Find it

The second campaign site is about some new and hopefully many upcoming motion-controlled… stuff. Wallpapers, games… other things you might want to be motion-controlled, you name it. They’ve even put up a video to hype you up. You know, one of those artistic type of videos that glue your eyes to the screen, despite the fact that they tell you little or nothing about what they’re actually about. After watching the video you are presented with two links. One of them takes you to the main page of PlayNow arena - nothing special. The second brings you to SE’s Fun & Downloads site to browse the (surprisingly many) motion-controlled games. Thankfully, there are a few free wallpapers as well, which are quite nifty.
Sony Ericsson - Moving the world

Filed under: Application, Campaign, Customization, Fun, Games, News, PlayNow, Themes

(1 votes, average: 5.00 out of 5)

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Maximys over at SEMC Blog has gotten his hands on a complete list of the additional fifty games that comes with the Sony Ericsson F305. He has posted a PDF file with the titles, screenshots and a short description to each. Check out his post about the games, including the PDF file, right here. If your Internet connection is limited, we’ve gathered the game titles after the jump. Continue reading “Complete list of F305 games”

Filed under: Entertainment, F series, Games

(6 votes, average: 3.00 out of 5)

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When F305 was announced, Sony Ericsson said it’d launch with eleven games pre-installed (Bowling, Bass fishing, Jockey, Johnny Crash Stuntman Does Texas, Tropical Madness, Racing Fever GT, The Sims 2, Jewel Quest 2, Lumines, Asteroids and Quadrapop Robotics). What they didn’t mention is that the very same phone will come with non less than 50 - that’s FIFTY - games on its 512 MB Memory Stick Micro. Just have a look at the image in this post, or check out the F305’s website yourself.

Filed under: Entertainment, F series, Games

(6 votes, average: 4.00 out of 5)

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