Yesterday we were contacted by Chris Norton from Wolfstart, a company that was recently appointed by Sony Ericsson to provide social media counsel. Chris told us that they were appointed to create a proper blog outreach campaign, and as a part of that, they’re looking to set up a so-called blogger resource centre for the upcoming X1, which will give bloggers and enthusiasts a place to go and get content on their X1. We were told that they’ve already got a pretty good idea of what to do, but they’d love some feedback and useful opinions on the subject from people “in the business”. Now, this is where you get into the picture.
If you’d take two minutes to take a short survey about what you’d like to see happening, your voice is likely to be heard and taken into consideration by Chris and his team at Wolfstar.
The survey is actually rather interesting, and already reveals quite a few of the details of the service, including images, YouTube videos, unboxings, hands-on demos, SE designer interviews, news, announcements, de.li.cious feeds, twitter, qik and alike for live events, as well as opportunities for bloggers to attend launches and webcasts. But there’s more - they’re also asking what you would like to see on the website! So, take the survey and have your say now!
It would be impossible for me to do a comprehensive, technically detailed write-up of how Sony Ericsson turned the million Euro incomes to expenses, and I’m sure it’d be rather uninteresting for you as well. That’s why I’m not going to do that nor try to do it. I will, however, try to sum up what went wrong and how. As you’d expect, this rant will reflect nothing but my personal opinions and thoughts on Sony Ericsson’s past and current decisions, as well as what seems to be Sony Ericsson’s future plans. Also want you to know that I’m uncertain whether or not this piece is finished. I can’t make up my mind on whether I should add more to make it more clear, or leave it as it is, so apologies in advance if parts don’t make any sense to you.
The copy/paste-strategy
Sony Ericsson changed its product strategy a few years ago. The company saw huge advantages of making use of the same hardware and software platforms with only few minor changes. Initially, the strategy worked out very well - probably because it was still of limited use.
Sony Ericsson announced the rather amazing K750 back in very early March 2005. The K750 is one of Sony Ericsson’s most innovative phones ever, period. It was such an immense update from K700, and the camera - which was the most interesting feature about it - was built upon the camera of the S700, and greatly enhanced. I doubt it came as a surprise for K750 users when it was announced the best camera phone of the year. The K750 wasn’t one to miss, and sales surpassed all expectations. Continue reading “Someone needs a wakeup call…”
We posted about a new device leaked in a video from the JavaOne conference back in May.
Due to the rather low resolution of that video, details were rare. Now useb|de managed to get their hands on a better version of that video - check out a composition of screenshots after the jump!
It has to be one of the most surprising news these days: The Big 5 coorporate.
Nokia today announced plans to acquire the remaining shares of Symbian Limited that Nokia does not already own and then contribute the Symbian and S60 software to the Symbian Foundation. Sony Ericsson and Motorola will contribute technology from UIQ, DOCOMO has also indicated its willingness to contribute its MOAP(S) assets. From these contributions, the Foundation will provide a unified platform with common UI framework. A full platform will be available for all Foundation members under a royalty-free license, from the Foundation’s first day of operations.
The annual membership fee is a bargain of 1.500$.
Plans are to get the thing rollin’ on the first half of 2009 with an expected complete framework in 2010.
Make sure you tune in to the live webcast here at 11:00 GMT.
While waiting, have a further look at the press release here and the Symbian Foundation website with the whitepaper here.
As reported earlier on, the announcement date of the next announcement is the 17th of June, and today an offical press invite was leaked on Mobile Phone Helpdesk. It reveals that the announcement will happen in Amsterdam (what happened to CommunicAsia?) at 12.30 AM.
I like how the header says “I (SE) reaching new heights” - and also the ferris wheel near the bottom of the invite! Get it?
I bet some of you have checked out the JavaOne conferences, but obviously no-one has gone through them in depth. In one of the videos, Rikko Sakaguchi at Sony Ericsson actually leaks an upcoming phone, well, sort of… After having showcased the video below at the JavaOne conference, Sakaguchi says “actually… you saw the device in the video? That’s something that we’re going to launch this year.” However! If we look closely at a few screenshots from the video, you’ll notice that there’s actually two devices, and not one. Could this be different prototypes for one phone? I mean, Sakaguchi did say “the device”.
Remember, Rikko Sakaguchi is the Senior Vice-President and Head of Product & Application Planning at Sony Ericsson, so it doesn’t get much more official than this.
I must remind you though that this video is almost 2 years old, so a few things might have changed. Now, feel free to let your minds wander.
The patent is about a “portable electronic device with multiple input interfaces”. You’ll find pics & the abstract after the jump. Continue reading “New Sony Ericsson Patent”
Posted by Michell | August 20th, 2008 
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