Together with the W995, Sony Ericsson announced that its latest Walkman phone will be accompanied by a new media manager software called “Media Go™”. In cooperation with se-community.com, we have exclusively tested a pre-release version of the software. In order to give you the possibility to get a live impression of the tool, we will provide you with interactive screenshots where you can navigate through the different screens. You will find the link to this unique way of exploring Media Go™ at the end of this article.

The introduction of Media Go™ shows the intention of Sony (Ericsson) to participate in the growing market of online music platforms. Apple’s combination of iTunes and iPhone made a point - if you are familiar with Apple’s solution, Media Go™ will be an easy transition for you. Here is an overview on Sony’s new software functionality:

• Media Management of Video, Audio, Photo and Podcast media on a Windows PC
• Hassle-free synchronisation of above media files between PC and several mobile devices
• Automatic conversion and optimization of media files to the destination device
• Easy CD ripping
• Integration of “PlayNow™” online music/game/ringtone store
• Creation of SensMe™ playlists on the computer

Following formats can be processed by Media Go™:

• Audio: AAC, FLAC, MP3, Wave, WMA
• Video: AVI (DivX, XviD, MJPEG with necessary codecs installed), MPEG-4 AAC & AVC, QuickTime Movie, WMV
• Photo: GIF, JPEG, PNG, Targa, TIFF, Windows Bitmap

All other formats will still be transferred to the mobile device, but without optimization (such as re-sizing, downsampling etc.)

When it comes to podcasts, the new tool offers the possibility to subscribe to a number of pre-defined podcast channels, or you can add your own list of podcasts. The synchronisation of all media files between your PC and your mobile phone(s) works just as in iTunes: for each device you can define which playlists, podcasts, photo albums and videos you want to sync. In addition, Media Go™ offers the possibility to automatically sync all the new files that are added to the PC’s library. Another nice feature: every media file in the library can be transfered from or to a mobile device via a right-click. Last but not least, if you are missing an album cover image, Media Go™ can get it for you from Gracenote.

By clicking on above picture, you are able to access some interactive screenshots of Sony’s MediaGo™. You can follow the  navigational entries on the left hand side (marked by red arrows in above image) in order to see how the different screens look like. There are also some other links to e.g. preference screens inside of the application’s main window. We hope this will provide you with a better insight to the upcoming Media Go™ software!

Filed under: Entertainment, Exclusive, Hands on, Music, News, PlayNow, Review, Upcoming, Walkman

(5 votes, average: 4.20 out of 5)

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Sony Ericsson today launched ‘Entertainment Unlimited’, and it is probably one of the biggest and most important announcements yet. Sony Ericsson calls it the pinnacle of what they have been working towards since the beginning of the joint venture back in 2001.

Entertainment Unlimited is all about bringing together content, applications and entertainment experiences. The new consumer proposition is based around three new key promises.

The first is all about uniting the best of all worlds into one offering. This could be uniting the Walkman music experience with the Cyber-shot imaging experience, and perhaps even add a bit of gaming on top. The W995, which was also announced today, is a clear example of that.

The second is about integrating the mobile phone into other devices in your home to seamlessly share content between devices, such as a TV, PC or your HiFi audio system.

The third is also about sharing content, but this time through online web applications and Sony Ericsson’s PlayNow offering.

- “Entertainment Unlimited lets us reinforce our position as THE communication entertainment brand,” said Lennard Hoornik Head of Global Marketing and Vice President at Sony Ericsson in a press release.

- “Everything that we have done to date has brought us to this point - we created the music phone category in 2005 selling over 100 million Walkman phones and we are now ready to unveil the next chapter in the evolution of the company - Entertainment Unlimited - giving consumers unlimited opportunities to share their entertainment experiences,” he continued.

Also commenting on the launch of Entertainment Unlimited is none other than Sony Ericsson’s President, Hideki ‘Dick’ Komiyama:

- “Entertainment Unlimited is at the core of Sony Ericsson’s philosophy, building on the strength of our great entertainment assets such as Walkman and Cyber-shot phones and our unique service and applications integration. Many of the strategic initiatives we’ve announced in the past year have laid the internal framework to launch this new consumer proposition to the market and Sony Ericsson is now ready to drive the next wave of market development with Entertainment Unlimited,” he said in a press release.

Sony Ericsson also showcased a new mobile phone under the concept name Idou today. This is supposed to give us a glimpse of what Sony Ericsson has in store for us, and it is one of a number of projects that will be launched this year under the umbrella of Entertainment Unlimited.

You can read a lot more about Idou here!

Filed under: Announcement, Cyber-shot, Entertainment, Entertainment Unlimited, Games, News, Walkman
Tags: Announcement, Entertainment Unlimited, Idou

(4 votes, average: 5.00 out of 5)

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Having read some of the comments about my rather cool (and totally copyrighted!) way of handling the F305, T700 and W302 in the unboxing videos (read: tossing them around a bit), I’ve decided to go all in with a large durability test, and - naturally - caught it all on tape, err, memory card! The durability test included no less than thirty Sony Ericsson phones that all received some TLC before being airborne. To my great surprise, none of the phones received any scratches from this test - great job, Sony Ericsson!

All right… My time is up, and I’ll leave you with the video and a question just below it…

So, have I got too much time on my hands or too many phones to be in my hands? That’s the question!

The phones in the video are:

C902, C905, G900, K530, K660, K700, K750, 2x K770, K800, K850, M600, P990, S500, T68i, T230, T610, W550, 2x W595, 2x W760, W800, 2x W890, W900, W950, W960, X1, and Z320.

Filed under: C series, Entertainment, Exclusive, Fun, G series, Hands on, K series, M series, P series, Problems, S series, T series, Tips & tricks, USEB, Videos, W series, X series, Z series
Tags: durability test, great fun, video

(22 votes, average: 1.55 out of 5)

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Brando is one of the many online PR companies Sony Ericsson makes use of, and has created a new viral campaign for the W595 making excellent of the Halloween period. The campaign involves both Facebook, Google Maps and YouTube APIs, and should eventually end up in a personalized prank video on YouTube that you can share with friends.

I must say this campaign is rather entertaining and incredibly far-reaching. I’m sure a lot of you will join in on it, right?? Don’t forget to post a link to your video in the comments once you have pranked your friends with a video, and we’ll make sure to include it in this post.

Check out the campaign site here and the videos at the YouTube page here.

Filed under: Campaign, Entertainment, Fun, W series, Walkman

(2 votes, average: 5.00 out of 5)

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Maximys over at SEMC Blog has gotten his hands on a complete list of the additional fifty games that comes with the Sony Ericsson F305. He has posted a PDF file with the titles, screenshots and a short description to each. Check out his post about the games, including the PDF file, right here. If your Internet connection is limited, we’ve gathered the game titles after the jump. Continue reading “Complete list of F305 games”

Filed under: Entertainment, F series, Games

(6 votes, average: 3.00 out of 5)

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