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HelpHere are a few details about Sony Ericsson at Mobile World Congress 2009. Should be rather exciting!
What do you expect will be announced?
Archive for the ‘corporative’ Category
Sony Ericsson at Mobile World Congress 2009
Friday, January 16th, 2009Sony Ericsson’s Q4 financial results
Friday, January 16th, 2009Sony Ericsson has just announced its financial results for the fourth quarter of 2008. It seems the overall mobile market is contracting due to the global economic slowdown. You can find the results below.
- In economic terms, 2008 has been a tumultuous year with world markets experiencing a serious downturn. The mobile phone market has been greatly affected by this and as expected, the fourth quarter continued to be very challenging for Sony Ericsson. Our business alignment is progressing as planned, with the full effect of annual savings of around Euro 300 million expected by the second half of 2009. We foresee a continued deterioration in the market place in 2009, particularly in the first half,” said Dick Komiyama, President, Sony Ericsson.
It doesn’t look good, but according to Sony Ericsson’s President, Dick Komiyama, they’ll focus a lot more on high-end phones in 2009. Especially the C905 and X1 have sold well, and positively impacted the business.
For more details please see the issued press release.
Sony Ericsson to announce Q4 financial results on January 16
Tuesday, December 23rd, 2008Sony Ericsson has just sent out a press release saying that it will announce its financial results for the fourth quarter of 2008. It will be rather exciting to see how they turn out, not only because of the Christmas season, but also because Sony Ericsson’s President Hideki Komiyama has stated that the results should turn from negatives figures to positive figures during Q4. I guess we’ll see how it turns out fairly soon though, as Sony Ericsson will announce the results on January 16, 2009 at 07:30 UK time / 08:30 CET, and has scheduled the usual analyst and media conference call just two hours after.
Sony Ericsson becomes Official Mobile Handset of 2010 FIFA World Cup™
Wednesday, September 24th, 2008Sony Ericsson announced today that it has been appointed the Official Mobile Phone Handset of the 2010 FIFA World Cup™. This appointment is effective immediately.
Speaking in Lund, Sweden, Lennard Hoornik, Corporate Vice President and Head of Global Marketing said,
We are very excited about this announcement. At Sony Ericsson we feel we are uniquely placed to be a champion of football fans worldwide, using the marketing and promotional rights this agreement grants us to make Sony Ericsson handsets and accessories an integral part of the fan experience. Our role in football will be to use our sponsorship to innovate the experience of fans and give them greater access to football.
Read more about that here.
Uncertainty for Sony Ericsson
Friday, August 29th, 2008
In an interview with the German newspaper Die Welt Sony CEO Howard Stringer has hinted that Sony may be contemplating a buyout of Sony’s joint mobile venture with Ericsson.
When asked whether it was time for Sony to end the venture with Ericsson Mr Stringer responded:
It’s certainly been a difficult year, but, buying out a partner is never an easy thing.
A buyout wouldn’t be unprecedented given that Sony is currently buying out its joint music venture with BMG. Mr Stringer seemed to offer an explanation for a possible buyout, namely that he feels Sony Ericsson isn’t as ‘nimble’ as it could be given the need for Sony and Ericsson to consult one another over how the company is run rather than if the company was wholly run by Sony.
Most telling of all though was Mr Stringer’s answer to the question of whether or not Sony Ericsson will be around in three years time:
We have to work together again as we did two years ago or the joint venture will have to find its own solution.
When the interviewer comments that it’s a diplomatic answer, the response from Mr Stringer is that it was intended to be.
It’s these last comments that, in my opinion, really bring home the idea that all is not well with Sony Ericsson. Mr Stringer clearly thinks something has to change at Sony Ericsson, and that something appears to be communication. The question is though, how and why did communication between Sony and Ericsson break down? Why aren’t they working together like they used to?
If Sony did decide to buyout Ericsson it wuld be an enormous risk, after all we shouldn’t forget why they partnered with Ericsson in the first place. On the other hand, if Sony Ericsson continues to do poorly might Sony decide that it just isn’t worth it and pull out entirely?
via digg
Someone needs a wakeup call…
Friday, August 8th, 2008It would be impossible for me to do a comprehensive, technically detailed write-up of how Sony Ericsson turned the million Euro incomes to expenses, and I’m sure it’d be rather uninteresting for you as well. That’s why I’m not going to do that nor try to do it. I will, however, try to sum up what went wrong and how. As you’d expect, this rant will reflect nothing but my personal opinions and thoughts on Sony Ericsson’s past and current decisions, as well as what seems to be Sony Ericsson’s future plans. Also want you to know that I’m uncertain whether or not this piece is finished. I can’t make up my mind on whether I should add more to make it more clear, or leave it as it is, so apologies in advance if parts don’t make any sense to you.
The copy/paste-strategy
Sony Ericsson changed its product strategy a few years ago. The company saw huge advantages of making use of the same hardware and software platforms with only few minor changes. Initially, the strategy worked out very well – probably because it was still of limited use.
Sony Ericsson announced the rather amazing K750 back in very early March 2005. The K750 is one of Sony Ericsson’s most innovative phones ever, period. It was such an immense update from K700, and the camera – which was the most interesting feature about it – was built upon the camera of the S700, and greatly enhanced. I doubt it came as a surprise for K750 users when it was announced the best camera phone of the year. The K750 wasn’t one to miss, and sales surpassed all expectations. (more…)
Sony Ericsson announces Q2 results – what a joke…
Friday, July 18th, 2008
If nothing happens, Sony Ericsson's headquarters will soon be invaded by angry Sony Ericsson fans
Sony Ericsson today announced its Q2 financial results. During the second quarter of 2008 Sony Ericsson achieved break-even results, and once again declared that the market is “proving challenging”. This has to be the third time they’ve come up with those ground-breaking statements. I’m guessing that’s what their “continued R&D investments” have been used it, as it most certainly wasn’t used for researching and developing anything phone related.
Another ‘highlight’ in Sony Ericsson’s press release about the Q2 financial results is the announcement of Symbian Foundation. To me it seems like this was only added because there was nothing just slightly exciting left for the PR crew to add.
So, let’s get to the results. They’re bad – really bad.
- During the second quarter of the year, Sony Ericsson just managed to ship a total of 24.4 million units; that’s lower than the total amount of shipped units in Q2 2007. YoY change: -2.05 %
- The sales brought in a total of 2,820 million Euro. Once again, significantly lower than last year’s sales. YoY change: -10.35 %
- The gross margin fell from 29.2 % in Q1 to 23.1 % in Q2. YoY change: -28.14 %
- The operating income has turned negative, and is now at -2 million Euro. YoY change: – 100.63 %
- The net income is now down to 6 Million Euro. YoY change: -97.28 %
Isn’t that just pathetic? Sony Ericsson yet again blames the market for being challenging – did I say that before (?) – and once again don’t think the mid/high-end markets are the ones to go for. Once again, my guess is that they are looking at their own facts and numbers, and found out their mid/high-end devices are simply not popular. I wonder why…
I guess faithful Sony Ericsson owners can start getting acquainted to getting larger and larger amounts of low-end phones.
- We are aligning our operations and resources worldwide to meet an increasingly competitive business environment and to help restore our capability for profitable growth. The measures we are taking are aimed at becoming a faster, more agile and more cost efficient organisation that can continue to create innovative products that excite consumers, says Hideki Komiyama, Sony Ericsson’s President in the press release.
- Our target is to achieve a reduction in operating expenses of Euro 300 million annually, with the full effect expected to appear within a year. We estimate that our restructuring charges will be of the same magnitude as our reduction in operating expenses, and we will incur such charges as our measures are implemented, he continues.
What he fails to mention is that this will mean up to 2,000 Sony Ericsson employees will get sacked. Such a pity.
I sincerely hope this is the kick in the behind Sony Ericsson needs to rise again. If not, then I don’t have any plans of staying with this company.
You can read the full joke over here.
Sony Ericsson may acquire Spice Mobile
Thursday, July 10th, 2008Sweden-based Sony Ericsson, the world’s fourth largest cellphone vendor, is in talks to acquire India-based Spice Mobile, reports the Economic Times. Spice Mobile, a BK Modi company, has a range of GSM and CDMA handsets under the Spice brand. The company had announced a sub-$20 phone devoid of a display screen in February at the Mobile World Congress.
Spice Mobile has a market capitalisation of round Rs 177 crore with its shares closing at Rs 22.7 on Thursday on the Bombay Stock Exchange. However, Modi is looking for Rs 80 – 100 per share, which values Spice Mobile at around Rs 700 crore. Modi had last month exited his other telecom entity, Spice Telecom, a carrier operational in two circles of Punjab and Karnataka.
In partnership with CellPassion.com.
Sony Ericsson selects GlobalFun for mobile content
Saturday, July 5th, 2008
Sony Ericsson recently selected Swedish mobile games developer and publisher GlobalFun as one of its two official content acquisition partner for the upcoming PlayNow Arena and Fun & Downloads services.
As of now, there are no official statements from Sony Ericsson, but a few from GlobalFun.
- We have since the beginning of our business aimed to provide our customers, of which Sony Ericsson is a highly valued one, with high quality premium content. This appointment serves for us as a proof that our strategy on content acquisition and account management has been and still is the correct one, says Bertil Krumnack, EVP Sales & Business Development at GlobalFun.
Also commenting on the deal was GlobalFun CEO, Marcus Johansson.
The trust that Sony Ericsson is showing us by appointing us as one of two content acquisition partners is very flattering. We will do our very best to exceed the expectations in this area and to continue to grow our mutual business, says Marcus.
In my opinion, Sony Ericsson could easily have picked a better games developer than GlobalFun. Sure, their games are okay, but there are many other developers out there that publish better games. A 5-year contract has been signed to ensure close cooperations between the two companies.
Sony Ericsson’s sales and profit are down – again
Friday, June 27th, 2008Whenever Sony Ericsson releases a press release about the market sales and profits in advance of the actual press release with the final quarter results, we know something’s not going that great. And well, Sony Ericsson just released one of those press releases.
It basically states there’ll be market challenges, and that these have impacted Sony Ericsson’s sales and profit in second quarter 2008. Sony Ericsson’s estimated amount of shipped phones in Q2 is at approximately 24 million units, and the average selling price is expected to be at 115 euros. The net income before taxes is estimated to be about break-even. Sad news, indeed.
Sony Ericsson claims that its sales have been negatively affected by the moderating demand of mid/high-end phones, as well as delays of new products shipped during this quarter. What does this mean? More low-end phones for us – yay…!
The final results will be announced on July 18 at 7.30 AM UK time (that’s 8.30 AM CET).
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