SE’s new chap at the top, Bert Nordberg, is increasingly looking to be someone that is going to do some ass kicking at Sony Ericsson. Why do I say this? Well let’s look at an interview he recently gave to a Swedish website. In the interview Mr Nordberg made some comments that should give Sony Ericsson’s beleaguered customers a little bit of hope that we may at last, at long last, be seeing the company turn in the right direction.
For one Mr Nordberg wants to see Sony Ericsson return to profitability by next year. That’s a bold statement to make considering the losses the company has sustained over the past year ad the fact that the global economic recovery is still in its early days. Indeed the website conducting the interview made a point to note that most analysts are still looking at 2011 before SE can once again turn a profit. At any rate it’s a sign that Mr Nordberg is aiming high at least.
Next on his list is to cut the number of managers at Sony Ericsson. He says he wants a ‘flatter’ structure, most likely meaning a lot less bureaucracy (which if you’ve ever dealt with Sony Ericsson you will know can be headache inducing). It’s also about economics though, reducing the number of managers will save Sony Ericsson money. As you may recall Sony Ericsson has already implemented job cuts, with more than 2,000 jobs already having gone. It’s never a good thing when someone loses their job of course, but hopefully these measures see the company turn a profit again all the sooner and enable them to start creating jobs again.
Mr Nordberg saved the best for last though when he talked about the main road to profitability …better and more expensive handsets! His actual statement being:
We should spend more on advanced phones and raise the average selling price … We will not chase market share by selling 25 dollar phones in India
It almost brings a tear to your eye. It actually sounds like the Sony Ericsson of old again. It looks like the big bold handsets that enter the market to kick ass are coming back thanks to a CEO who, as I said, looks to be kicking some ass too with his call for “swift and decisive action”.
[di.se via se-blog.com]
Read the interview here (Swedish) and here (English translation).
Filed under: Corporative, Future, Interview
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Well, it seems that Mr. Komiyama has had enough. We think. He’ll be retiring at the end of the year, with Ericsson’s executive, Bert Nordberg, taking his place. Also, Sony’s Sir Howard Stringer is going to become the new board chairman.
Despite the grim outlooks, caused by the ratehr unpleasant recent losses, it has once again been stated that the joint venture is not going to vaporize any time soon. If necessary, extra funds are going to be injected into the operation of the struggling company.
Source: Reuters
Filed under: Corporative, News
Tags: bert nordberg, dick komiyama, retirement
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Sony Ericsson just announced its Q1 financial results, and as expected, things aren’t looking too bright.
Sony Ericsson will have to perform another cost savings program, which will include a further reduction in employees of approximately 2,000 people.
They’re hoping it’ll be completed in mid 2010.
Also announced today was the next Entertainment Unlimited announcement date. This will be on May 28, and based on what Sony Ericsson wrote in the press release, it will not be about Idou, but a new product.
You can read the entire press release yourself over at Sony Ericsson’s press lounge.
Filed under: Corporative, News
Tags: financial results, Q1
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Sony Ericsson today announced that its Chief Technology Officer Mats Lindoff has decided to leave the company effective 31st of March, apparently to pursue new career opportunities. Effective 1st of April, Ronald ‘Ron’ Louks, who is currently the Head of Technology, Americas, and Deputy CTO at Sony Ericsson, will assume the role of CTO.
“After six inspiring years I have decided to pursue other opportunities outside Sony Ericsson. To be a member of the team who has built up Sony Ericsson has been a great privilege. The course of evolution and change in our industry has been extraordinary, thanks to the very creative, innovative and passionate people I have met at Sony Ericsson. I leave the company with many fond memories and wish the company well in the future,” said Mats Lindoff in a press release.
Mats has been a great part of Sony Ericsson, and he will indeed be missed.
Filed under: Corporative, News
Tags: Mats Lindoff
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We’ve published numerous posts with rumours of a possible split between Ericsson and Sony, but now a Sony Ericsson exec refutes these rumours of a split.
TechRadar has spoken with Richard Dorman, who’s a Senior Marketing Manager at Sony Ericsson, who refuted the rumours: “The relationship between Sony and Ericsson is a strong as it ever has been, and neither plan to walk away.”
Dorman also commented on Sony Ericsson’s not so bright financial situation:
“I was just on a conference call with the head of western Europe, and he made a great point: before the partnership both Sony and Ericsson’s handset divisions were losing money, but we proved a partnership can work. We had a tough time in 2008, a tough 12 months, but that doesn’t mean the partnership will dissolve. As far as we’re concerned, it’s full steam ahead, and we’ll look to the power of the partnership to turn things around.”
In my opinion he proves a valid point. Both Ericsson’s and Sony’s handset divisions were losing a lot of money before the joint venture, and I can’t see that changing if they split up. What do you think?
Source: TechRadar
Filed under: Corporative, News
Tags: Ericsson, Sony
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