On the 17th of June Sony Ericsson invited me for their press event in Amsterdam. The day started as usual with a slide show by the head of Sony Ericsson in Benelux. At first he wanted to remind us of the fact that Sony Ericsson has already sold 66.5 million Walkman phones and 22 million Cyber-shot phones. Here some more numbers about Sony Ericsson as a brand;

Continue reading “The newly announced products”
Filed under: Announcement, Article, C series, Camera, Conference, Corporative, Cyber-shot, F series, Games, J series, K series, Prototype, Rants, S series, Upcoming

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Sony Ericsson today launched an über-cool mini-site regarding the Mobile World Congress in Barcelona (the congress formerly known as 3GSM) with to this point little information that we didn’t know already.
Most interesting part of the site that can be found here is this part:

… which seems to be a hint about the upcoming smart phone G-series, we’ll tell you more about one on one of the coming days.
It won’t be long now before the leaks will start hitting the world wide web 
Filed under: Conference, Corporative, Web

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The glamorous South of France was the setting of Sony Ericsson’s unveiling of a deal with ten major record labels, which will add more than 5 million tracks to its catalog. The announcement was made at the MIDEM conference and it also saw Sony Ericsson launch PlayNow Uncut (formerly M-Buzz), which is a place for unsigned up and coming artists to be promoted.
The partnership with the record labels takes in major global players as well as regional labels: Sony BMG, Warner, EMI, The Orchard, IODA, The PocketGroup, Hungama, X5 Music, Bonnier Amigo and VidZone. The deal adds over 5 million tracks to Sony Ericsson’s PlayNow Arena. More deals with other regional labels are expected, which will further expand the range of music available from PlayNow Arena as well as allowing Sony Ericsson to better reflect local tastes.
Commenting on the PlayNow Arena service Sony Ericsson Executive Vice President Anders Runevad:
- We are delighted to announce deals with such high calibre record labels. This will help realise our vision for PlayNow™ arena as a service that will be developed in collaboration with our partners. Our commitment is to work with the industry to ensure we are building an experience-based and intuitive content delivery platform, enabling the development of an ecosystem that provides a unique experience for the consumer and a business model where everybody prospers.
The Play Now service also saw the addition of 250 new games and Sony Ericsson claim that their customers download more games to their handsets than users of other devices.
Initially PlayNow Arena will be available in Scandinavia and Finland in May this year whilst further European markets being added at the end of Q2. There will be further markets added throughout the Americas, Asia and Europe going into Q3 and Q4 with SOny Ericsson predicting that the service will be active in around thirty markets by the end of the year.
You can see the service at www.playnow-arena.com.
Sony Ericsson
Filed under: Announcement, Conference, Entertainment, Music, News

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Sony Ericsson today released their results for the fourth quarter and whole year 2007.
The most impressive number first: Sony Ericsson sold over 100 million handsets in 2007 and have an expected market share of a little over 9 percent!
Other highlights as they follow:
Q4 Highlights:
- 18% increase in volume year-on-year
- Continued market share gains and profitable growth
- Continued investment for the future
2007 Highlights:
- Margins remain strong as company shifts to broader portfolio
- Unit growth underpinned by increased sales of lower priced phones
- 145 million music enabled phones sold to date, of which 57 million were Walkman® phones – maintaining leadership in music
You can find all interesting and not-sooo-interesting facts in the Press Release.
The bonus picture from this morning’s webcast can be seen after the jump. Continue reading “Q4 results & 2007 highlights (bonus: Announcement sheet)”
Filed under: Announcement, Conference, Corporative, Market, Market share

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I’m in a bit of a rush, so here goes parts of the press release.
The Sony Ericsson 4th Quarter 2007 and Full Year 2007 financial results will be announced on Wednesday, 16 January, 07.30am UK time (GMT). This announcement will be followed by a conference call with the media and analysts at 08:30am UK time (GMT). Please find below a more detailed breakdown of the corresponding times in other regions and numbers to call.
A live webcast of the conference call will be available at: http://www.ericsson.com/ericsson/investors/
Or please click here to join the webcast directly: http://phx.corporate-ir.net/phoenix.zhtml?p=irol-eventDetails&c=181700&eventID=1737508
The archived webcast will be available approximately one hour after the completion of the conference call.
Filed under: Announcement, Conference, Corporative, Market, Market share

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I just read an article about Mobile Future conference in Stockholm some days ago, where Ericsson’s Bengt Stavenow was talking about the future of Sony Ericsson and its features. I’ll just do a short round up for you guys.
- All Sony Ericsson phones have focus on cost, battery time and size. If a phone doesn’t have a certain feature, it could be because it hasn’t been “compatible” with one of these three things.
- Phones with more networks supported (all in up) will come soon
- 100 Mbps network speed within few years, whereas we’ve got up to 7.2 Mbps HSDPA today.
- More megapixels, but optical zoom will be required for good image quality in a near future.
- Mobile TV is in the works - but what’s important is not what technology that’ll be used, it’s that the consumer gets the TV (streamed) to his phone. This could be a sign of SE finally choosing DVB-H instead of MBMS, which uses 3G.
- Usability and ease of use is important - users must be able to do things with a single click - like saving your camera pictures or sending them off in a MMS.
- “Design is king” and “no technology carries its own weight”, he concluded.
Filed under: Conference, Future, Mobile TV, Upcoming

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Found this earlier today on Esato. It’s an invitation to a Sony Ericsson event in Milan, Italy. It doesn’t seem like it’s a press conference because it’s titled “open day” - so I guess everybody can come. It’ll be held on the 6th of November, and apparently they invite you to “discover the latest news”, whatever that means. It’s from 11.00 AM to 6.00 PM at Cartiere Vannuci. Thanks to albero23 at Esato (otherwise I’d probably not know what half of it meant!). Here’s a picture of the invitation.

Filed under: Conference, Corporative, Entertainment

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