
One of the lads from our affiliate site, mobiwoo, that attended the London even on the 28th has posted a rather lenghty article, describing his experience at the press conference and saying what he thinks about the newly-announced phones, namely Satio, Aino and Yari. It makes for quite an interesting read, if you’re into these three phones. Hit the source link for the article.
Source: Mobiwoo
Filed under: Conference, Entertainment Unlimited, Hands on
Tags: Aino, impressions, Satio, Yari

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On the 17th of June Sony Ericsson invited me for their press event in Amsterdam. The day started as usual with a slide show by the head of Sony Ericsson in Benelux. At first he wanted to remind us of the fact that Sony Ericsson has already sold 66.5 million Walkman phones and 22 million Cyber-shot phones. Here some more numbers about Sony Ericsson as a brand;

Continue reading “The newly announced products”
Filed under: Announcement, Article, C series, Camera, Conference, Corporative, Cyber-shot, F series, Games, J series, K series, Prototype, Rants, S series, Upcoming

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Sony Ericsson today launched an über-cool mini-site regarding the Mobile World Congress in Barcelona (the congress formerly known as 3GSM) with to this point little information that we didn’t know already.
Most interesting part of the site that can be found here is this part:

… which seems to be a hint about the upcoming smart phone G-series, we’ll tell you more about one on one of the coming days.
It won’t be long now before the leaks will start hitting the world wide web
Filed under: Conference, Corporative, Web

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The glamorous South of France was the setting of Sony Ericsson’s unveiling of a deal with ten major record labels, which will add more than 5 million tracks to its catalog. The announcement was made at the MIDEM conference and it also saw Sony Ericsson launch PlayNow Uncut (formerly M-Buzz), which is a place for unsigned up and coming artists to be promoted.
The partnership with the record labels takes in major global players as well as regional labels: Sony BMG, Warner, EMI, The Orchard, IODA, The PocketGroup, Hungama, X5 Music, Bonnier Amigo and VidZone. The deal adds over 5 million tracks to Sony Ericsson’s PlayNow Arena. More deals with other regional labels are expected, which will further expand the range of music available from PlayNow Arena as well as allowing Sony Ericsson to better reflect local tastes.
Commenting on the PlayNow Arena service Sony Ericsson Executive Vice President Anders Runevad:
- We are delighted to announce deals with such high calibre record labels. This will help realise our vision for PlayNow™ arena as a service that will be developed in collaboration with our partners. Our commitment is to work with the industry to ensure we are building an experience-based and intuitive content delivery platform, enabling the development of an ecosystem that provides a unique experience for the consumer and a business model where everybody prospers.
The Play Now service also saw the addition of 250 new games and Sony Ericsson claim that their customers download more games to their handsets than users of other devices.
Initially PlayNow Arena will be available in Scandinavia and Finland in May this year whilst further European markets being added at the end of Q2. There will be further markets added throughout the Americas, Asia and Europe going into Q3 and Q4 with SOny Ericsson predicting that the service will be active in around thirty markets by the end of the year.
You can see the service at www.playnow-arena.com.
Sony Ericsson
Filed under: Announcement, Conference, Entertainment, Music, News

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Sony Ericsson today released their results for the fourth quarter and whole year 2007.
The most impressive number first: Sony Ericsson sold over 100 million handsets in 2007 and have an expected market share of a little over 9 percent!
Other highlights as they follow:
Q4 Highlights:
- 18% increase in volume year-on-year
- Continued market share gains and profitable growth
- Continued investment for the future
2007 Highlights:
- Margins remain strong as company shifts to broader portfolio
- Unit growth underpinned by increased sales of lower priced phones
- 145 million music enabled phones sold to date, of which 57 million were Walkman® phones – maintaining leadership in music
You can find all interesting and not-sooo-interesting facts in the Press Release.
The bonus picture from this morning’s webcast can be seen after the jump. Continue reading “Q4 results & 2007 highlights (bonus: Announcement sheet)”
Filed under: Announcement, Conference, Corporative, Market, Market share

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