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Sony Ericsson has revealed plans of an upcoming TV commercial with the C905 in the star role. Sony Ericsson has hooked up with professional photographer Matt Stuart, who will be taking pictures with the C905 to use in the campaign. These pictures will then be posted as enourmous photos in unusual locations in various cities.

- The C905 Cyber-shot is a powerful 8.1 megapixel camera phone, said Sven Totté, Head of Imaging Marketing at Sony Ericsson in a press release. We really wanted to show consumers what is possible with the camera phone and showcase the outstanding picture quality it can deliver.  Therefore the images in the commercial were actually taken with a C905 Cyber-shot camera phone, he continues.

Also commenting on the campaign is photographer Matt Stuart.

- To be honest, I was a bit sceptical about the results that a camera phone could achieve, but I was amazed. The C905 Cyber-shot camera phone felt like a camera and handled like one too. I was very impressed with the quality and think this is reflected in the commercial, he says.

Please don’t be fooled by this marketing gig, though. There’s simply no way this is possible with a camera phone unless they’ve really been spending a lot of time enlarging and editing the pictures. Also please note that Sony Ericsson has stuck with dubbing the camera a “8.1 megapixel” camera, which is nothing but a lie and marketing aimed at unknowing customers. I’d bet Sven and the rest of the Imaging Marketing group thinks that megapixels is a measure of quality rather than resolution, which is of course not the case. No doubt the C905 sports one of the best mobile phone cameras on the market, but that’s not a reason for lying, is it?

I merely posted this now because I wanted it to be covered, although news has been out for a few days.