I noticed this ad a day back and couldn’t help but put it up here. Its a rather unique way to market the device, even if it meant ticking a few pedestrians off…. 
Without further ado, heres a youtube preview of the advertising campaign from the Sony Ericsson – France Youtube network:
Sony Ericsson X10 Mini
Sony Ericsson X10 Mini Pro
Edit:
Thanks NBA Fan for this additional youtube clip formally explaining the purpose and idea of the ad campaign-
In an attempt to “freshen up” their advertising, Sony Ericsson are said to be adopting more colours for their familiar logo that has remained unchanged since the joint venture’s establishment back in 2001. In other words, the spherical silvery casing shall no longer contain only green goo.
This is of course only part of the company’s forthcoming campaign, which is supposed to be bigger than even their 2006 “I *love* Sony Ericsson” one. You know, the one that replaced the heart symbol with the Sony Ericsson logo. So, the main aim of the said campaign will be to promote the Entertainment Unlimited brand (and hence, Satio, Aino and Yari) and their PlayNow services.
On top of that, a few lucky bastards customers, who buy certain handsets after the campaign’s launch next month will be given tickets to next year’s football World Cup in South Africa. Nice!
Source: Marketing Magazine
Quite frankly, I’ve never expected to see such a funny video about a commercial product on YouTube. Much less from Sony Ericsson (and even less from the other phone manufacturers, actually).
One of the few YouTube videos that have made me chuckle, really.
Sony Ericsson has a trend of creating these small, cool mini-sites that either feature a product (range) or a specific new feature or application. Therefore, it’s not surprising to see that they’ve published a mini-site for the newly announced C510, mainly focusing on its Smile Shutter technology, while throwing in a handful of nice photography tips and tricks – most of them are definitely worth checking out. You can check out the mini-site for yourself on the link below.
Sony Ericsson have recently added 2 new mini-sites to their ever-growing portfolio of… well, mini-sites, or campaign sites, as they like to call them.
So, the first one is about this app they developed, called ‘Find It’. As the site says, it “can help you locate a whole range of items: your tent at a festival; your car in a crowded car park; your hotel in a busy tourist area; your favourite spot on the beach .” Basically, it’s an app that allows you to tag locations, so that you can find them more easily later on (note, locations, not the TV remote). It requires the HGE-100 GPS enabler accessory in order to work and no, you can’t use your phone’s inbuilt GPS if you have one.
Sony Ericsson – Find it
The second campaign site is about some new and hopefully many upcoming motion-controlled… stuff. Wallpapers, games… other things you might want to be motion-controlled, you name it. They’ve even put up a video to hype you up. You know, one of those artistic type of videos that glue your eyes to the screen, despite the fact that they tell you little or nothing about what they’re actually about. After watching the video you are presented with two links. One of them takes you to the main page of PlayNow arena – nothing special. The second brings you to SE’s Fun & Downloads site to browse the (surprisingly many) motion-controlled games. Thankfully, there are a few free wallpapers as well, which are quite nifty.
Sony Ericsson – Moving the world
Sony Ericsson now gives you the opportunity to become Sony Ericsson Official Photographer 2009. If you’ve got a hidden photographer in you, you should definitely take part of Sony Ericsson’s newly launched C905 photography competition at Flickr.
The five individuals that get the most ‘Favs’ will each receive a C905 to keep. These five will then have to continue in the competition only using the C905, and taking pictures of motives selected by Sony Ericsson. The five will have one day for each motive. The individual with the most combined ‘Favs’ will win the title of Sony Ericsson Official Photographer 2009.
To enter the competition you have to be located in the UK, either have a Flickr account or register one, and upload a ‘never before published online’ portrait shot taken by you. You must also tag your photo with the following tags: sony ericsson, c905, photography competition.
Too bad this is UK only. I would have loved to take part of it.
More details about the competition, as well as many beautiful competition entries, over at Flickr.
Surely you didn’t think Sony Ericsson would settle for a measly commercial to fully advertise its new imaging flagship? Well, I’ve got some news for you. Word has it that they’ve signed a five-figure deal with FHM (For Him Magazine), an international monthly Men’s Lifestyle magazine, to promote the C905 cameraphone in the December issue, just in time for the holiday season. They’re really pushing on the image quality and have a photo to prove it. NSFW image after the break! (more…)
Sony Ericsson has just recently launched its website for the C905 campaign. The website shows a few of the camera highlights with real full-size camera samples that look, well, rather discouraging. Sony Ericsson really has to get the camera software right on this one if they want to market it on anything but an incorrect camera resolution.
The “Big Pictures” video commercial has been on TV for a short bit of time now, and I’m sure you’re eager to see it. I had a feeling that Maximys at SEMC Blog would have posted it, so I had a quick look there just now, and my feeling was right. So, without further ado here’s the video and the making-of video just below, as well as a link to the campaign website just below the videos.
Check out the campaign website here.
Video: SEMC Blog
Sony Ericsson has revealed plans of an upcoming TV commercial with the C905 in the star role. Sony Ericsson has hooked up with professional photographer Matt Stuart, who will be taking pictures with the C905 to use in the campaign. These pictures will then be posted as enourmous photos in unusual locations in various cities.
- The C905 Cyber-shot is a powerful 8.1 megapixel camera phone, said Sven Totté, Head of Imaging Marketing at Sony Ericsson in a press release. We really wanted to show consumers what is possible with the camera phone and showcase the outstanding picture quality it can deliver. Therefore the images in the commercial were actually taken with a C905 Cyber-shot camera phone, he continues.
Also commenting on the campaign is photographer Matt Stuart.
- To be honest, I was a bit sceptical about the results that a camera phone could achieve, but I was amazed. The C905 Cyber-shot camera phone felt like a camera and handled like one too. I was very impressed with the quality and think this is reflected in the commercial, he says.
Please don’t be fooled by this marketing gig, though. There’s simply no way this is possible with a camera phone unless they’ve really been spending a lot of time enlarging and editing the pictures. Also please note that Sony Ericsson has stuck with dubbing the camera a “8.1 megapixel” camera, which is nothing but a lie and marketing aimed at unknowing customers. I’d bet Sven and the rest of the Imaging Marketing group thinks that megapixels is a measure of quality rather than resolution, which is of course not the case. No doubt the C905 sports one of the best mobile phone cameras on the market, but that’s not a reason for lying, is it?
I merely posted this now because I wanted it to be covered, although news has been out for a few days.
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