Yesterday we were contacted by Chris Norton from Wolfstart, a company that was recently appointed by Sony Ericsson to provide social media counsel. Chris told us that they were appointed to create a proper blog outreach campaign, and as a part of that, they’re looking to set up a so-called blogger resource centre for the upcoming X1, which will give bloggers and enthusiasts a place to go and get content on their X1. We were told that they’ve already got a pretty good idea of what to do, but they’d love some feedback and useful opinions on the subject from people “in the business”. Now, this is where you get into the picture.
If you’d take two minutes to take a short survey about what you’d like to see happening, your voice is likely to be heard and taken into consideration by Chris and his team at Wolfstar.
The survey is actually rather interesting, and already reveals quite a few of the details of the service, including images, YouTube videos, unboxings, hands-on demos, SE designer interviews, news, announcements, de.li.cious feeds, twitter, qik and alike for live events, as well as opportunities for bloggers to attend launches and webcasts. But there’s more - they’re also asking what you would like to see on the website! So, take the survey and have your say now!
Sounds like a dream come true? Yep, definitely does. You can take the survey right here!
Filed under: Campaign, Fun, Future
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MTV invites all music lovers to search for their dancing shoes and participate on a trip from London to Liverpool’s European Music Awards — the so-called fanwalk. For nine days (29.10. - 06.11.2008) the 100 winners will blog, do interviews and photo shoots on fanwalk.tv.
To become one of these 100, you have to get a nickpage on the above site — that will launch on August 11th — and get as much votes for you as possible.
We assume it will be available in other languages from 11th.
Source (romanian) via useb|de.
Filed under: Campaign, Competition, Music
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Sony Ericsson just recently launched an entirely new website called “Life Captured”. It’s a Cyber-shot campaign / contest that can make it possible for you to star in a movie or make a movie in a new film project, called “Life Captured”.
Sony Ericsson has hooked up with Mike Figgis, known for directing a large number of movies, and is giving you the chance to tell your life story with your camera phone, and create a film from these snapshots.
Five winners will win a C902, and will be invited on a VIP trip to the the film’s premiere at London’s Raindance Film Festival in October this year. Finally, one winner will be revealed at the premiere to win a grand prize, also to be revealed at this premiere.
You can find the website here, with lots of information on this contest. It all sounds very exciting, so do let us know if you sign up!
Filed under: Camera, Campaign, Competition, Cyber-shot, Fun, News
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Sony Ericsson is one of the official partners of the Transsyberia Rally 2008. Sony Ericsson will be sending out its C702 Cyber-shot phone on the over 4,300-mile long rally from Russia through Siberia into Mongolia.
During this long rally, the rally teams will be blogging from the C702, and every photo they take of the event will be geo-tagged immediately for the world to follow. Apart from that, the C702 is dust and water splash resistant, making it ideal for an event like this.
You can read more about the Transsyberia Rally 2008 at the official website.
Filed under: C series, Camera, Campaign, Cyber-shot
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It’s no secret that music artist Usher has been lucky enough to get a hold of several hot Sony Ericsson phones to use in his music videos months before they were out.
Now, Sony Ericsson has signed Usher to promote a few of their upcoming Walkman music phones in a major music marketing push. The two Walkman phones in question are the W350 and W980. This marketing push will span over 20 European countries (lots of coverage!), and will also include sponsorship rights for his upcoming full European tour later in the year. This is definitely a clear sign that Sony Ericsson will continue their strong focus on music, and especially the Walkman brand.
- Working with an artist such as Usher is an ideal fit for us. Here we are at the start of an electrifying launch campaign, poised to deliver a totally 360 degree experience for all consumers and Usher fans alike, it’s truly an exciting prospect, said John Bernard, who’s responsible for marketing at Sony Ericsson to MobileToday.co.uk.
Via: MobileToday
Filed under: Campaign, Music, News, Walkman
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Sony Ericsson has just launched a mini-site with a set of wallpapers of the lovely Maria Sharapova and the stylish Z555. The computer wallpapers can be downloaded here in the following sizes; 1024 x 768 pixels, 1280 x 1024 pixels, and 1920 x 1200 pixels (hallelujah!). At the same site, you can also download a set of wallpapers for your Z555 phone (or any other phone with a 176 x 220 pixels display).
Via: SEMCBlog
Filed under: Campaign, Fun, Z series
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Sony Ericsson today launched a new music competition, starring the beautiful and highly talented Leona Lewis. You might know Leona from hits as Bleeding Love (I love this one - and nice music video, too!) and Better in Time. You can actually download the latter completely free of charge at the competition website, thanks to Sony Ericsson.
The competition is quite simple. All you have to do is to write down why you’d like to win the competition in less than 25 words, fill out the form and you’re in! All entrants must be over the age of 18 and residents of Australia. Too bad for me.
The prizes are;
- Double backstage pass (by responding to this YouTube video)
- Tickets to an exclusive event with the singer
- A Sony Ericsson W890 pre-loaded with the complete Spirit album
You’ll find the competition website over here.
Good luck!
Filed under: Campaign, Competition, Music, Walkman
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Posted by Michell | August 20th, 2008 
(3 votes, average: 4.67 out of 5)
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