Japanese network AU KDDI have just announced their winter range of handsets and Sony Ericsson have contributed a few models to that range (as an aside I wish European networks had ‘winter’ and ’summer’ ranges, there is something sort of cool about that, but I digress). As you can see from the previous post they released a handset apparently aimed at older customers, but they also announced AU’s first Bravia handset, the U1.
Bravia handsets have appeared in Japan before of course, on NTT DoCoMo, but this is a first for AU. The handset packs in a 3″ WVGA screen based on Sony’s Bravia technology and Sony Blu-ray forwarding technology. Basically what that means is that the handset can be hooked up to a Blue-ray player. Memory expansion is through microSD cards with capacities of up to 16 GB supported. There’s all the other usual goodies too e.g. 5.14 MP camera, Bluetooth, WiFi GPS, Felica, 1Seg TV, etc. Check out the pictures below!
P.S. If you’re wondering why there is a shot of a woman in a bath it’s because the U1 is waterproof!
[via AkihabaraNews]
Filed under: Bravia, Japanese, New phone
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Four days ago, Sony Ericsson appointed a new President to lead Sony Ericsson India. His name is Anil Sethi, and even though he’s only been in the chair for a few days, he’s already got major plans about bringing Sony’s high-quality TV / display brand, Bravia, to India.
- In Japan if you see we have already integrated the brand Bravia in the handset business and with the time we will do that in India too, says Sethi.
It seems like a great and long-awaited move. Hopefully it’s not just branding for the sake of it, as explained in this rant, but being that I’ve never personally tried any of the Japanese handsets with Bravia branded displays, I cannot comment on that.
Sony Ericsson’s market share in India is at about 13 percent, and compared to Nokia’s huge market share of 62.5 percent it might seem like a dead end, but Anil Sethi believes otherwise:
- We are aware of people’s need to be connected. The people is rural India will be using our AM phones so we know that there are special needs there and we know how to fulfil, he says in an interview with NDTV Profit.
In addition to this, Sony Ericsson India is also getting ready for the 3G technology to kick off in India. It is expected by Sony Ericsson that India is to contribute almost a quarter of the global mobile phone business over the next two years, so the whole 3G preparation might not seem like a bad idea.
Source: NDTV Profit
Filed under: Bravia, Market, News
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