Four days ago, Sony Ericsson appointed a new President to lead Sony Ericsson India. His name is Anil Sethi, and even though he’s only been in the chair for a few days, he’s already got major plans about bringing Sony’s high-quality TV / display brand, Bravia, to India.

- In Japan if you see we have already integrated the brand Bravia in the handset business and with the time we will do that in India too, says Sethi.

It seems like a great and long-awaited move. Hopefully it’s not just branding for the sake of it, as explained in this rant, but being that I’ve never personally tried any of the Japanese handsets with Bravia branded displays, I cannot comment on that.

Sony Ericsson’s market share in India is at about 13 percent, and compared to Nokia’s huge market share of 62.5 percent it might seem like a dead end, but Anil Sethi believes otherwise:

- We are aware of people’s need to be connected. The people is rural India will be using our AM phones so we know that there are special needs there and we know how to fulfil, he says in an interview with NDTV Profit.

In addition to this, Sony Ericsson India is also getting ready for the 3G technology to kick off in India. It is expected by Sony Ericsson that India is to contribute almost a quarter of the global mobile phone business over the next two years, so the whole 3G preparation might not seem like a bad idea.

Source: NDTV Profit

Filed under: Bravia, Market, News

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