Eldar is a man who once loved Sony Ericsson. With the latest models, this love is gone and it hurts him. It seems like the line-up for the announcement at July 22nd is nothing to bring back the love again. Read his impressions about the three phones in the following articles:

Sony Ericsson W902
Sony Ericsson W595
Sony Ericsson W302

“I (SE) giant leaps”

In an interview with Reuters, Sony Ericsson’s head of global marketing, James Marshall, said that Sony Ericsson sees a growing demand in mobile phones in the second quarter and second half of this year. He also goes to explain the economic downturns during the first quarter of the year.

- We had a slightly slower start to the year due to some economic downturn in Western Europe and due to overstocking in channels in Q4, which meant inventories were higher going into 2008. That was a short-term issue, said James Marshall in an interview with Reuters.

What’s good, though, is that it seems Sony Ericsson’s new strategy of manufacturing low/mid-tier phones, especially for the entry-level markets, seems to be going by plan, and Sony Ericsson remains optimistic about their goal of gaining a 10 percent market growth in 2008.

- Projections for this quarter and the second-half of 2008 looks strong — that’s why we can keep the 10 percent growth projections, Marshall told Reuters.

For more details on Sony Ericsson’s rather massive profits dip in the first quarter of 2008, you can read the official press release - you can find it here.

Via: Reuters

On the 17th of June Sony Ericsson invited me for their press event in Amsterdam. The day started as usual with a slide show by the head of Sony Ericsson in Benelux. At first he wanted to remind us of the fact that Sony Ericsson has already sold 66.5 million Walkman phones and 22 million Cyber-shot phones. Here some more numbers about Sony Ericsson as a brand;

Continue reading “The newly announced products”

On the 17th of June Sony Ericsson invited me for their Sound Snack event. Their goal was to tell us about their new study called Sound Snacking. In short, sound snacking means almost the same as the ordinary food snacking, listening to a piece of music to make you feel better. All of this will be explained later on.

The event
All invited press members were divided in groups with a maximum of four people. I was invited for the shift at ten o’clock, but I was late so I had to go with the next one. At the beginning we were taken to this really big room without any lights, the only thing I could see was a SE truck standing in the corner and the stairs between me and the truck. Continue reading “W350 presents Sound Snacking”

Back in the end of 2007, I asked our readers what their question would be if they had the chance to ask Sony Ericsson’s new CEO, Hideki Komiyama, a question. I then picked out a set of 10 questions, and passed it on to the new and busy CEO. Today I’ve received answers on six of the questions, while the others have been passed on to the corresponding sections at Sony Ericsson for a later reply. You’ll find the answered questions after the break. Continue reading “Answers From Mr Komiyama - CEO At SE”

Ah the T68i … my favourite handset. Why discuss a seven year old handset, I hear you ask? Why not? The T68i was a pioneer in its day, introducing some of the features we now take for granted, and as a result it was ahead of its time. Even today the T68i is still a viable choice as a handset in my opinion.

Continue reading “T68i - A Pioneer of its Time”

 

In this article we will take a look back at the year that just passed by our noses. 2007 was indeed a fabulous year for the mobile phone world, and so it was for our favourite manufacturer - Sony Ericsson.

Continue reading “Looking Back At Year 2007″