As the launch of the X10 draws ever nearer the fine chaps at Sony Ericsson have posted up a video of the X10 being unboxed. Two important points to note with this video; this is the commercial version of the handset so this is what you will get in the box yourself, you may have seen earlier unboxing videos with different packaging and contents, but those were pre-production models. The other point to note is that, as always, the video has been shot using Vivaz.
A short, albeit interesting, demo of the X10 Mini from the Sony Ericsson Developer World. The X10 Mini has been somewhat overshadowed by its bigger brother the X10 so it’s nice to see it getting some air time.
Sitting drinking my coffee this morning I spotted a rather interesting interview given to Mobile Today by Nathan Vautier. Who is he some of you may ask? He’s Sony Ericsson’s head honcho in the UK & Ireland. The interview proved to be pretty interesting so I’ll give you the jist of it and cover some of the juicier points. The two main themes of the interview were essentially what SE would be doing this year and what they intended to do about the infamous quality control problems that have dogged them for the past year or so.
On the first point Mr Vautier was able to approach the question from a position of strength,. He made mention of the ‘Fab 5′ of course and reaffirmed that the X10 and Vivaz were key launch products for SE. He also mentioned that there would be a total of 16 new devices released in the UK & Ireland this year (including the Fab 5). That means we still have another 11 to go. Of course a number of them probably won’t be super high-end devices, indeed Mr Vautier made it clear that the Walkman brand was here to stay when he said that there would be a number of Walkman products from around the middle of the year and that they would be in the £100 range. That would indicate somewhere in the mid-range of the market.
Mr Vautier was also keen to point out that the overall portfolio this year, including some handset from last year, would be 26 handsets, which he hailed as a major reduction. This ties in with some opening remarks he made about how SE wasn’t going after market share or numbers. Of course they aren’t really in a position to go after marketshare or numbers at the moment, so there’s a bit of spin here, but the basic idea is sound.
In terms of quality Mr Vautier gave the answer that was pretty much expected of him … SE are taking steps to improve the situation. He gave some examples of how they’re doing that such as cutting the number of components they use to improve testing efficiency and restructuring their KPI system (key performance indicator) so that it focused on qualitative issues. He was eager to stress just how much work SE had done over the past 18 months to address the issues, but the proof is in the pudding as the saying goes. It’s easy enough to spot comments from concerned customers over upcoming products like the X10 so SE really do have to get these new handsets right first time to restore some of the confidence and trust they’ve lost.
You can read the full interview here.
Mitch has posted up a video taken by Vivaz, which nicely shows off its recording capabilities. He also posted up a collection of pictures of Vivaz, which are just beautiful to look at. It’s as good an image of the handset you’ll get without actually holding it in your hand. Mitch made an interesting comment about Vivaz seeming large rin photos than it really is or somehow losing part of its aesthetic quality. Mitch is bang on the money here because seeing he handset and holding it are two totally different things, it really does look great up close and feels superb in the hand; just the right size. Check out the video below and head on over to se-blog.com to check out the pictures.
There are a tonne of Sony Ericsson blogs out there, some good, some bad, and some excellent. In the latter category (along with USEB of course!) is se-blog.com, run by our very own Mizzle! Some of you may already be familiar with it, but for those who aren’t and even if you already visit it regularly go check out their latest update. Mitch has given the site a bit of a facelift and the update is looking pretty sweet! Definitely worth a look!
Following on from their recent post demoing streaming video services on the Sony Ericsson X10 the Sony Ericsson product blog has posted up a nice video demo of uploading videos to YouTube directly from the handset. It’s not rocket science of course and most of you will not need to be told how to upload a video, but it’s useful or less experienced users and it’s always nice to see the X10 in action again.
The Sony Ericsson Product Blog have posted a rather nice wee video of the X10 being put through its video streaming paces. They use Swedish television as an example (sadly not a programme about blonde Swedish bikini babes, but we can’t have it all!). They also show off the handset accessing YouTube through the built-in client. Note: this video itself was shot using Vivaz.
Fonearena have posted up a very nice hands-on video of the X10. Check it out below:
Tracy & Matt from Tracy & Matt’s Blog (where else?) have posted up a nice intro video for Aspen. Check it out.
A couple of interesting pieces of information came my way today, each about a seperate Sony Ericsson product. Let’s take them in turn …
Satio
The word on the street is that Satio is about to be pulled from sale in the UK again by Carphone Warehouse, Britain’s largest mobile retailer. The handset is apparently still on sale at the moment, but according to my sources not for long. The reason? Software issues (again). Orange will apparently start to offer half price contracts on their Satio units to try and shift what stock they have left. If this proves to be correct then it would be the second time that Satio has been taken off UK shelves and it might very well be the last …
X10 & Vivaz
The X10 has appeared on Carphone Warehouse’s internal system, although no stock exists for it and no prices have been setup yet. This usually means that the handset in question is around a month away, which would fit in with a late March/early April release. Coming sooner, apparently, is Vivaz, which has also appeared on Carphone Warehouse’s system. However, in the case of Vivaz pricing has been setup with the handset free on £25/month 2 year contracts. Given that pricing exists Vivaz could appear in stores as early as next week although a time-scale of 2 or 3 weeks is more likely.
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