Well, it seems that Mr. Komiyama has had enough. We think. He’ll be retiring at the end of the year, with Ericsson’s executive, Bert Nordberg, taking his place. Also, Sony’s Sir Howard Stringer is going to become the new board chairman.
Despite the grim outlooks, caused by the ratehr unpleasant recent losses, it has once again been stated that the joint venture is not going to vaporize any time soon. If necessary, extra funds are going to be injected into the operation of the struggling company.
And it’s on video! Yes, I know you guys love these kinds of hands-on sessions where you can just sit back and enjoy the influx of information from the live action video in front of you, as opposed to staring at sets of characters for half an hour. Your only grudge could be the reviewer’s diction in the form of various obscure accents. Now this guy is at least trying. I applaud you, reviewer guy!
In an attempt to “freshen up” their advertising, Sony Ericsson are said to be adopting more colours for their familiar logo that has remained unchanged since the joint venture’s establishment back in 2001. In other words, the spherical silvery casing shall no longer contain only green goo.
This is of course only part of the company’s forthcoming campaign, which is supposed to be bigger than even their 2006 “I *love* Sony Ericsson” one. You know, the one that replaced the heart symbol with the Sony Ericsson logo. So, the main aim of the said campaign will be to promote the Entertainment Unlimited brand (and hence, Satio, Aino and Yari) and their PlayNow services.
On top of that, a few lucky bastards customers, who buy certain handsets after the campaign’s launch next month will be given tickets to next year’s football World Cup in South Africa. Nice!
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