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What a week! Sony Ericsson have been busy bees over the past 7 days so let’s take a look at what’s been happening …

The big news story of the week was the introduction of two new features to Sony Ericsson handsets: the eagerly awaited Delay 2.0 and a surprise in the form of Dropped-from-Sale, which might be this year’s killer feature.

When the X10 was announced last year there was much speculation over it’s feature set with some specs not being confirmed until much later i.e. a magnetometer. Well this week the wait was finally over as it was revealed that the X10 will indeed ship with the much anticipated Delay 2.0, the much delayed update to Delay 1.0 first seen with the W960. Sony Ericsson fans were ecstatic at the news with Mr Arthur Arthurson posting “This has made my day! I thought I was going to have to buy the X10 in February now I get the added fun of waiting until March!”

Sony Ericsson weren’t done yet though as they rolled out one of the most exciting features we’ve ever seen: Dropped-from-Sale. It’s a really innovative service that allows Sony Ericsson to announce a new product, build customer interest and then allow the product to be cancelled and frustrate customers. Mr Arthur Arthurson commented “Wow! I can’t believe other manufacturers aren’t doing this. Just the other day I was interested in buying an X2 and now thanks to Dropped-from-Sale I’m really frustrated. How cool is that?!” Initially Dropped-from-Sale will only ship with the X2, but many wonder whether Sony Ericsson might upgrade the X10’s Delayed 2.0 to full Dropped-from-Sale.

This week also saw the appearance of two new handsets from Sony Ericsson. Let’s take a look at them:

Kanna will be a Symbian 5th series device and is very similar to Kurara, the previously seen HD recording Symbian device from SE. The main difference is that Kanna features a slide out QWERTY keyboard. SE have wisely waited until their competition tired themselves out releasing qwerty handsets like the BL3310, BL3410, and KS360 before releasing their own. This way it has a better chance to sell you see than if SE were actually leading the trend. Also the choice of Symbian 5th Edition is quite shrewd because whilst all the buzz is about Android there must still be some people who want to pretend they’re using a Nokia when they’re not. As one customer, a Mr Arthur Arthurson, pointed out “Thank goodness this comes behind the trend, nothing puts me off more than buying a handset that everyone is talking about”.

The other new handset this week was Robyn, a smaller version of the X10. It’s unknown whether Robyn will ship with Delay 2.0 like it’s big sister, but we can’t imagine SE would leave it out. It’s expected to be announced next month at the MWC and with it’s similarity to the X10 some are wondering if they will be able tell them apart. Mr Arthur Arthurson offered the following advice “Hire an ant with a pedometer to walk across both phones so you can accurately measure them”.

That’s all for this week folks! Moooooooo!

This entry was posted on Saturday, January 9th, 2010 at 3:00 pm and is filed under Opinion, rants. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.