It’s not been a good week for Sony Ericsson, as we reported first Satio has been pulled from sale by the UK’s two largest mobile retailers and now Aino is facing problems too. Both Carphone Warehouse and Phones4U have apparently not taken delivery of new Aino units for sale until unspecified software faults are addressed. A spokesperson for Sony Ericsson confirmed the problem, saying that Sony Ericsson was “… aware of a reported software issue regarding the Aino handset and using the touchscreen interface in particular“. The spokesperson stressed that as only a handful of units had been sold in the UK to date the problem wouldn’t affect too many people.
Stock of Aino is apparently being held at warehouses until the software issues are addressed. One staff member told Mobile Today “We were waiting for the Aino but then we were told there are Blue Tooth software problems with it and that they are being held back in the warehouse“. A Sony Ericsson source contacted by Mobile Today said “All new products are being shipped in and anything in the channel will get reflashed at Sony Ericsson’s cost“.
Sony Ericsson have said that they expect Satio to go back on sale in a matter of days, not weeks, and the problems with Aino are apparently not related to the problems Satio has experienced. However, given how high profile these handsets were made to their image may be forever tarnished in the eyes of consumers and might simply reinforce an image of Sony Ericsson producing poor quality handsets after the trouble the manufacturer had with the likes of the W910, K850 and W580.
The effect of all this on Sony Ericsson itself is said to be depressing with Mobile Today quoting sources close to the company as saying “This is going to kill them – they are being slowly killed. Internally, people are wanting to leave, motivation is terrible“. The first half of this year has seen Sony Ericsson’s UK market share drop from 21% to 15% and these fresh problems are sure to take a heavy toll on the beleaguered company. At this point the only bright spot for Sony Ericsson seems to be the X10.

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Companies consist of people. You get rid of the people – the company suffers, to the point where people start talking about “being slowly killed”. Sony Eicssson made redundant most of the engineers who did the bulk of Satio development way before it was finished (and are getting rid of the rest soon), so what do you expect? Switching to S60 might have been a magic bullet, but even a magic bullet can be wasted buy a bad shot…
Also, 21% market share – which parallel universe is this in? More like a third of that.
Companies consist of people. You get rid of the people – the company suffers, to the point where people start talking about “being slowly killed”. Sony Eicssson made redundant most of the engineers who did the bulk of Satio development way before it was finished (and are getting rid of the rest soon), so what do you expect? Switching to S60 might have been a magic bullet, but even a magic bullet can be wasted buy a bad shot…
Also, 21% market share – which parallel universe is this in? More like a third of that.
Oh of course.. Everyone will now by iphones.. The issue is that people are so obsessed with this touch screen crap, i.e. Lg chocolate and iphone that s.e. Have been forced to rush these handsets and thats why they are having issues.. Guess what? I’m wrighting this reveiw on my sony ericsson….. Dosent seem to have any issues, guess the person that wrote this artical is biassed, i would sooner go without a phone than not have a s.e.
Oh of course.. Everyone will now by iphones.. The issue is that people are so obsessed with this touch screen crap, i.e. Lg chocolate and iphone that s.e. Have been forced to rush these handsets and thats why they are having issues.. Guess what? I’m wrighting this reveiw on my sony ericsson….. Dosent seem to have any issues, guess the person that wrote this artical is biassed, i would sooner go without a phone than not have a s.e.
@Jonnie
@Jonnie
Haha! Sony Ericsson have epically failed yet again. And yet again, it doesn’t surprise me. I don’t know what Sony Ericsson loves about releasing new products to the public without thorough testing.
Haha! Sony Ericsson have epically failed yet again. And yet again, it doesn’t surprise me. I don’t know what Sony Ericsson loves about releasing new products to the public without thorough testing.
@ Joel
That’s because they use the consumer as “testers” and rely also on our feedbacks for their products.
I have the Satio and at the moment, there aren’t any major problems.
Some things could be improved, such as battery life, but hey, it’s a “smart” touchscreen phone!
But I hope the Aino does sort its software out, as I might also get that on pay as you go.
@ Joel
That’s because they use the consumer as “testers” and rely also on our feedbacks for their products.
I have the Satio and at the moment, there aren’t any major problems.
Some things could be improved, such as battery life, but hey, it’s a “smart” touchscreen phone!
But I hope the Aino does sort its software out, as I might also get that on pay as you go.