Despite Sony Ericsson’s rather obvious market difficulties, it has managed to keep its market share for the third quarter of 2008 at a consistent 8.2 percent, making Sony Ericsson the third largest mobile phone manufacturer by a margin.
The reason why Sony Ericsson has now joined the Top 3 doesn’t really have that much to do with Sony Ericsson itself but rather bad financial results from LG and Motorola that were both previously ahead of Sony Ericsson in terms of market share. Motorola’s Q3 market share is at 8.1 percent, while LG’s is at 7.4 percent.
Some new pictures of the W707, codenamed Alicia have surfaced on the net. This device was among the slew of cancellations that Sony Ericsson had made a few months back.
I’ve been snapping like crazy with the new XPERIA X1 to get you a large set of X1 camera samples. According to my computer, we’ve got a total of 36 camera samples for you as well as two videos in VGA resolution at 30 frames per second. Note that the videos will be decreased a bit in quality, and they’ll look a lot more jaggy than they really are, but we’ve provided download links below each video for those of you wanting the untouched version.
So, let us know what you think of the samples. I was really surprised by how good the camera in X1 actually is. The quality is rather high, and I haven’t experienced either annoying or serious white balance or colour problems. Sure, there are a few ones with a purple tint, but this is a seldom sight that’s hardly of any annoyance to me. Press the thumbnails for a slightly larger picture, and if you want the full size picture, you simply press the picture again.
Sony Ericsson has just recently launched its website for the C905 campaign. The website shows a few of the camera highlights with real full-size camera samples that look, well, rather discouraging. Sony Ericsson really has to get the camera software right on this one if they want to market it on anything but an incorrect camera resolution.
The “Big Pictures” video commercial has been on TV for a short bit of time now, and I’m sure you’re eager to see it. I had a feeling that Maximys at SEMC Blog would have posted it, so I had a quick look there just now, and my feeling was right. So, without further ado here’s the video and the making-of video just below, as well as a link to the campaign website just below the videos.
Sony Ericsson has revealed plans of an upcoming TV commercial with the C905 in the star role. Sony Ericsson has hooked up with professional photographer Matt Stuart, who will be taking pictures with the C905 to use in the campaign. These pictures will then be posted as enourmous photos in unusual locations in various cities.
- TheC905 Cyber-shotis a powerful 8.1 megapixel camera phone, said Sven Totté, Head of Imaging Marketing at Sony Ericsson in a press release. We really wanted to show consumers what is possible with the camera phone and showcase the outstanding picture quality it can deliver. Therefore the images in the commercial were actually taken with a C905 Cyber-shot camera phone, he continues.
Also commenting on the campaign is photographer Matt Stuart.
- To be honest, I was a bit sceptical about the results that a camera phone could achieve, but I was amazed. The C905 Cyber-shot camera phone felt like a camera and handled like one too. I was very impressed with the quality and think this is reflected in the commercial, he says.
Please don’t be fooled by this marketing gig, though. There’s simply no way this is possible with a camera phone unless they’ve really been spending a lot of time enlarging and editing the pictures. Also please note that Sony Ericsson has stuck with dubbing the camera a “8.1 megapixel” camera, which is nothing but a lie and marketing aimed at unknowing customers. I’d bet Sven and the rest of the Imaging Marketing group thinks that megapixels is a measure of quality rather than resolution, which is of course not the case. No doubt the C905 sports one of the best mobile phone cameras on the market, but that’s not a reason for lying, is it?
I merely posted this now because I wanted it to be covered, although news has been out for a few days.
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