Sony Ericsson today announced plans about expanding PlayNow Arena to open doors for an additional five countries later this year. The five countries are the UK, the Netherlands, Belgium, Austria and Switzerland.

Commenting on the expansion were Rob Wells, Senior Vice President, Digital, at Universal Music Group International, and Rikko Sakaguchi, Senior Vice President and Head of Creation & Development at Sony Ericsson.

- The launch of PlayNow arena is a milestone in a la carte music services to mobile phones. The combination of TrackID and the variety of digital products on offer through PlayNow arena is a highly compelling proposition on its own, but when the full track downloads are available DRM-free, the offer is even more compelling for consumers, said Rob Wells in a press release.

- Expanding our PlayNow service portfolio by adding PlayNow plus and by launching PlayNow arena in Belgium, the Netherlands, Switzerland, Austria and the UK during the fourth quarter, are key elements of the Sony Ericsson service strategy. These steps and the addition of Universal’s catalogue to the music offering in both services gives us every possibility to provide customers and consumers with what we feel is important and requested - an unparalleled user experience on Sony Ericsson devices, Rikko Sakaguchi added.

So, soon PlayNow Arena will be available in Austria, Belgium, Denmark, Finland, Norway, Sweden, Switzerland, the Netherlands and the UK.

Filed under: Music, News, PlayNow

(3 votes, average: 3.67 out of 5)

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About two weeks ago, we posted news about a possible unlimited music download service from Sony Ericsson that’d soon be announced - well, that happened today, and it’s called PlayNow Plus.

The service will initially be exclusively launched with Telenor in Sweden during the fourth quarter of the year, but it will be launched in other parts of the world on several carriers beginning in 2009.

PlayNow Plus will be extremely easy to use - you simply download the songs from your phone or PC, and that’s it!

- With PlayNow^TM plus, there will be no more barriers, we’re giving consumers the freedom to instantly discover, download, play and recommend all the music they want-anytime, anywhere, said Lennard Hoornik, Corporate Vice President and Head of Marketing at Sony Ericsson in a press release.

As said, the service is initially only available in Sweden with Telenor. It’ll cost about £10 a month (data transfer included, as far as we’re aware), and the W902 - which is the phone PlayNow plus will launch with - is going to come with a total of 1,000 songs preloaded, just to get you started. Once you’re no longer with Telenor, you get to legally keep the 100 most played songs.

Oh yes, I’m excited about this, and I find the pricing to be top-notch!

Filed under: Music, News, PlayNow, W series, Walkman

(7 votes, average: 4.43 out of 5)

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Sony Ericsson announced today that it has been appointed the Official Mobile Phone Handset of the 2010 FIFA World Cup™. This appointment is effective immediately.

Speaking in Lund, Sweden, Lennard Hoornik, Corporate Vice President and Head of Global Marketing said,

We are very excited about this announcement. At Sony Ericsson we feel we are uniquely placed to be a champion of football fans worldwide, using the marketing and promotional rights this agreement grants us to make Sony Ericsson handsets and accessories an integral part of the fan experience. Our role in football will be to use our sponsorship to innovate the experience of fans and give them greater access to football.

Read more about that here.

Filed under: Announcement, Corporative, Fun

(No Ratings Yet)

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Sony Ericsson will tomorrow announce at least two - possibly three - new Bluetooth watches specifically for women. There’ll be a leather watch and a steel watch, and possibly one in chrome as well. The watches aren’t that fancy looking, and we doubt they’ll sell any good, but let’s wait and see!

So for those of you waiting eagerly for tomorrow; the only thing exciting is the fact that the girls used in the promotional images aren’t bad looking

Update!

Three watches were announced as MBW-200. We guess you could call it MBW-150’s sister (punch intended). It’ll be available in three variants - Contemporary Elegance, Evening Classic, and Sparkling Allure. The MBW-200 will be available in Q4 at an expected price of £210.

Filed under: Accessories, Announcement, Exclusive

(4 votes, average: 4.00 out of 5)

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Rog at SE-community takes a close look at the Sony Ericsson X1 in a series of no less than six videos and a total of almost 15 minutes of video footage. Way to go!

Check out all the videos after the jump. Continue reading “SE-community takes a closer look at the X1″

Filed under: Videos, Windows Mobile, X series, XPERIA

(11 votes, average: 3.82 out of 5)

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