The Sony Ericsson W980 has just been awarded with the EISA award for Best European Music Phone. EISA is an assiocation of 50 special interest magazines from a total of 19 countries - each year they select an array of EISA award winners in lots of different categories, and this year, the Sony Ericsson W980 won as the best music phone. Here’s the official EISA comment;
“Who could resist this piano-black Walkman-series phone? It’s a quad-band handset loaded with 8 GB of internal memory, a 3.2 Megapixel camera, an FM tuner, Bluetooth stereo, and a music player that operates even with the phone flip-lid closed. Opened out, the handset reveals its 2.2-inch QVGA display with 262k colors and stunning picture quality. One incredibly valuable innovation is the built-in FM radio transmitter. This broadcasts phone-based music playback to a standard car radio, even transferring artist and track details via RDS. The music player handles a wide variety of audio file formats, and automatically sorts tracks according to a range of criteria. Finally, two excellent features are the SenseMe and Shake control. These group tracks by mood, enabling track changes and entire playlist shuffling with just a simple flick of the hand.”
Although it doesn’t say much about the audio quality, the W980 is a monster when it comes to audio quality. This has been proven by German TESTfactory, and I can do nothing but agree. The audio quality really is top notch.
Congrats, SE!
Filed under: W series, Walkman

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I received the new Sony Ericsson W980 yesterday. It’s actually a lovely phone, and I am in love with the FM transmitter - it’s such a cool feature and it works brilliantly! Anyway, here’s a gallery of the W980. I’m sorry about the immense amount of dust specks, but it was absolutely impossible to get rid of it. Enjoy!
Filed under: Gallery, W series, Walkman

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Four days ago, Sony Ericsson appointed a new President to lead Sony Ericsson India. His name is Anil Sethi, and even though he’s only been in the chair for a few days, he’s already got major plans about bringing Sony’s high-quality TV / display brand, Bravia, to India.
- In Japan if you see we have already integrated the brand Bravia in the handset business and with the time we will do that in India too, says Sethi.
It seems like a great and long-awaited move. Hopefully it’s not just branding for the sake of it, as explained in this rant, but being that I’ve never personally tried any of the Japanese handsets with Bravia branded displays, I cannot comment on that.
Sony Ericsson’s market share in India is at about 13 percent, and compared to Nokia’s huge market share of 62.5 percent it might seem like a dead end, but Anil Sethi believes otherwise:
- We are aware of people’s need to be connected. The people is rural India will be using our AM phones so we know that there are special needs there and we know how to fulfil, he says in an interview with NDTV Profit.
In addition to this, Sony Ericsson India is also getting ready for the 3G technology to kick off in India. It is expected by Sony Ericsson that India is to contribute almost a quarter of the global mobile phone business over the next two years, so the whole 3G preparation might not seem like a bad idea.
Source: NDTV Profit
Filed under: Bravia, Market, News

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It would be impossible for me to do a comprehensive, technically detailed write-up of how Sony Ericsson turned the million Euro incomes to expenses, and I’m sure it’d be rather uninteresting for you as well. That’s why I’m not going to do that nor try to do it. I will, however, try to sum up what went wrong and how. As you’d expect, this rant will reflect nothing but my personal opinions and thoughts on Sony Ericsson’s past and current decisions, as well as what seems to be Sony Ericsson’s future plans. Also want you to know that I’m uncertain whether or not this piece is finished. I can’t make up my mind on whether I should add more to make it more clear, or leave it as it is, so apologies in advance if parts don’t make any sense to you.
The copy/paste-strategy
Sony Ericsson changed its product strategy a few years ago. The company saw huge advantages of making use of the same hardware and software platforms with only few minor changes. Initially, the strategy worked out very well - probably because it was still of limited use.
Sony Ericsson announced the rather amazing K750 back in very early March 2005. The K750 is one of Sony Ericsson’s most innovative phones ever, period. It was such an immense update from K700, and the camera - which was the most interesting feature about it - was built upon the camera of the S700, and greatly enhanced. I doubt it came as a surprise for K750 users when it was announced the best camera phone of the year. The K750 wasn’t one to miss, and sales surpassed all expectations. Continue reading “Someone needs a wakeup call…”
Filed under: Article, Corporative, Cyber-shot, Future, Market, Market share, Rants, Technology, Walkman

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We’ve got a nice little treat for you today - a gallery of the Sony Ericsson C905, which is undoubtedly the best camera phone from Sony Ericsson ever, period. Enjoy the pictures
Filed under: C series, Gallery

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