“I (SE) giant leaps”

In an interview with Reuters, Sony Ericsson’s head of global marketing, James Marshall, said that Sony Ericsson sees a growing demand in mobile phones in the second quarter and second half of this year. He also goes to explain the economic downturns during the first quarter of the year.

- We had a slightly slower start to the year due to some economic downturn in Western Europe and due to overstocking in channels in Q4, which meant inventories were higher going into 2008. That was a short-term issue, said James Marshall in an interview with Reuters.

What’s good, though, is that it seems Sony Ericsson’s new strategy of manufacturing low/mid-tier phones, especially for the entry-level markets, seems to be going by plan, and Sony Ericsson remains optimistic about their goal of gaining a 10 percent market growth in 2008.

- Projections for this quarter and the second-half of 2008 looks strong — that’s why we can keep the 10 percent growth projections, Marshall told Reuters.

For more details on Sony Ericsson’s rather massive profits dip in the first quarter of 2008, you can read the official press release - you can find it here.

Via: Reuters

Filed under: Article, Corporative, Interview, Market share

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