On the 17th of June Sony Ericsson invited me for their press event in Amsterdam. The day started as usual with a slide show by the head of Sony Ericsson in Benelux. At first he wanted to remind us of the fact that Sony Ericsson has already sold 66.5 million Walkman phones and 22 million Cyber-shot phones. Here some more numbers about Sony Ericsson as a brand;

Ok, now on to the new products - they’re divided into 3 groups for different audiences as seen below.

The first group consists of two entry models, the J132 and the K330. Both are low-end phones with all basic phone features like phone book, torch, (radio) alarm, and the K330 also supports Bluetooth. A VGA-camera with video recording up to 12 minutes is also present and so is Java support.
The J132 comes in Night black and Heaven blue, K330 in Gold on black and Green on black.

Also in this group are the three new Bluetooth headsets HBH-PV715, PV720, PV740.

For the PV-720 you can buy additional style-up covers, so you can personalize it.

The next group contains the F305 - F being for fun. This phone is all about fun and entertainment, it’s equipped with a motion sensor, dedicated game buttons and even stereo speakers.  The phone also has a M2 memory card slot, 2 mega pixel camera and three pre-installed games; Bowling, Bass fishing and Jockey. Additionally, 50 games by Gameloft will be available to download via Playnow. You can get the phone in two colours, Polar white and Mystic black. Along with this phone comes 2 style-up covers and additional the CPP-100 for an extra power boost.

The last group was all about making pictures and sharing them - this includes the S302 and the C905.
The S306 is a 2 mega pixel camera phone with a smooth design and a glossy finish. This phone comes in two colour variants - Crystal  blue and Thunder grey.
And now what you have all been waiting for - the one and only C905. This is basically a camera with phone functionality! It’s so amazing with its 8 mea pixel camera and the big sensor, this is really worth buying. This is the first Sony Ericsson Cyber-shot in the slider form factor, but SE did this on purpose. Their goal as to make a phone that looks like a camera instead of a phone, and to do this they used a metal casing that feels really solid and is a little bit heavier than what we’ve seen in previous Cyber-shot phones.

Also announced were the MD400(g), the CBC-100 battery charger/adapter and the ITC-60 TV out cable for viewing your C905 photos on your TV set.

After the slideshow it was time for lunch, meaning we could finally play with these new models! My personal opinion about the phones;

• J132 and K330 - both really annoying without the back key.
• F305 - looks good and it’s surprisingly small. But the games are not that special.
• S302 - great cam for a 2mega pixel phone still in development.
• C905 - damn, this phone is good! It’s like the phone K850 never became and the UI is real fast.
• Also got my hands on the X1 and its user interface has been speeded up a lot, too.

By Thomas Hondema aka Reversedhex.

Filed under: Announcement, Article, C series, Camera, Conference, Corporative, Cyber-shot, F series, Games, J series, K series, Prototype, Rants, S series, Upcoming

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