Sony Ericsson today announced that the moderating sales growth of mobile phones is expected to have negatively affected Sony Ericsson’s sales in Q1 this year. It appears there is a slow market growth in the mid to high-end markets, which is affecting Sony Ericsson in a negative way.
- As discussed during our fourth quarter 2007 Media and Analyst Call, the market is proving to be challenging. This has been more pronounced in the mid-to-high end replacement sector of the market in Europe, where Sony Ericsson has stronger than average market share, says Dick Komiyama, President of SEMC in a press release. For the last year, Sony Ericsson has been focused on expanding the breadth of its portfolio and developing its presence in new markets to lessen its historic reliance on the European high-end sector for growth. This strategy will continue, and our objective remains to become a top three player globally by 2011. As part of this strategy, we have announced fifteen new phones and introduced a new platform to the portfolio, Windows Mobile®, this year. We expect to start seeing a positive effect from these announcements during the second half of 2008, he continues.
At this moment, Sony Ericsson is expecting to have shipped a total of 22 million units in the first quarter of 2008 with an expected average selling price at 120 euros. Net sales are expected to be 150 - 200 million euros compared to 362 million euros the year before that. The low income is due to increased R&D in Sony Ericsson’s future strategy to meet growth ambitions. Dick Komiyama is still confident that Sony Ericsson Mobile Communications will be a top 3 player in 2011.
Final first quarter results are planned to be announced on April 21st.
Filed under: Corporative, Market share
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Here’s our gallery of the thin Sony Ericsson W890 Walkman phone. My God, this is one heck of a beauty!
On a side note, are you guys satisfied with our galleries or do you have any suggestions? Please let us know 
Filed under: Gallery, W series
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I had a wee play with the W380 today and I am well and truly smitten with it. It’s not a handset for the technoista as it is a decidedly low-end handset in terms of features, but that’s not where its strength lies. Granted that beauty is in the eye of the beholder, but I think many will agree that the W380 cuts a rather fine dash with its trim figure and simple, clean, and almost retro looks. It’s not a phone that many of you may have considered buying because of the feature set, but I urge you to take another look if you are seeking a simple, yet elegant, handset for going out or on other occasions when your main handset may be too bulky or lacking in charm.
P.S. As always, enjoy my incredible photographic skills!
Filed under: Preview, W series
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I received the W890 only a few days ago and it was love at first sight. I love the materials used and the colour variants look absolutely smashing. Build quality feels very good and phone is extremely sturdy. About 30 people have had a look at my W890 so far and all were impressed by the quality of it.
W890 is really thin and has a nice format and weight. It’s less than 80 grams and fits perfectly into any pocket. It feels nice to hold in your palm due to the rounded edges and the nice choice of materials (it’s metal!). Its “wow”-factor beats just about everything else on the market and - in my opinion - it looks so much better than the W880.
This is a Walkman phone so it is of course marketed at music lovers. It comes with a 2 GB memory card which can hold about 500 songs in MP3 format or up to 1,000 - 2,000 songs in advanced AAC codec formats. The speaker isn’t bad but it’s not perfect. It lacks bass and depth. However, if you decide to listen to the music with the bundled earphones everything sounds excellent and the volume level is decent.
The camera is a fixed focus camera with a resolution of 3.15 mega pixels. I’m finding it hard to see why Sony Ericsson had to up the ante on the amount of pixels. In my opinion they should have stuck with 2 mega pixels like on the W880, but again - it is a major selling point for unknowing consumers. The camera performs OK without being superb in any way whatsoever.
Call quality seems pretty good. Volume might be a little low (I’m in doubt whether it’s the phone or me) and the display seems a bit low on brightness (again, this might just be me). Speaking of the display, everything else about it is excellent! The colour saturation is very nice and it is unbelievably crisp. With regards to colour saturation I’d say that it’s on par with the excellent display on the K850. However the K850’s display has its pros and goes out as the winner in this small comparison.
Overall, W890 feels like a really neat phone. Personally, I feel like this is a must-have in my collection and I will now have to do a dig in my wallet to find some money to pay for one of these babies. Price is about £200 - £250, which isn’t too bad.
Expect an in-depth going review of W890 with lots of photos late this week. A gallery of the phone will come later today.
Filed under: Hands on, Preview, W series
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Greenpeace has once again found the ‘greenest’ mobile phone and this year it happened at the CeBIT fair in Hannover, Germany, where the Sony Ericsson T650 was awarded best for the environment. Sony Ericsson received this award due to the battery used in the T650 and the fact that it contained only few hazardous materials.
Not only did Sony Ericsson win the 1st prize, the P1 got in on a 3rd place which is also a great achievement. Guess who came in second - Sony with their Vaio TZ11 computer. Nice going Sony / Sony Ericsson!
Filed under: P series, T series, Technology
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It has been reported that the head of marketing at Sony Ericsson (could this be John Bernard?) has said that “WiFi is dead” and that it’ll soon be replaced by much faster mobile network communications. He also compared WiFi hot spots to the invention of the telephone box.
What do you guys think of this statement?
Filed under: Corporative, Technology, Web
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We’ve already got several T650 colour variants but an official photo of the IDC-24 fashion accessory shows that a red variant could be coming soon. This is destined to look good! Also, if you haven’t already, you can check out our review of the T650.
Also, W580 has been launched in a new green variant called Jungle Green. I don’t think it looks any great at all, but it might just be me.
The W380 has now also been launched in another colour variant with very little changes. This one is called Tangerine Black and is an exact copy of the Black Champagne variant with the exception of the Walkman logo on the front which is now orange and not golden.
Filed under: New colour, T series, Upcoming, W series
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Posted by Michell | March 19th, 2008 
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i want it when my plan ends hehe but how much is it gonna cost? o.o i dont think my parents...