Sony Ericsson today announced the new Head of Marketing. Lennard Hoornik, Corporate Vice President and Head of Asia-Pacific region, Sony Ericsson, has been appointed the new Head of Marketing, effective 1st of April.

- The time I have spent as head of our business in Asia-Pacific has been very rewarding and enjoyable. I am delighted to have been appointed the new global Head of Marketing for Sony Ericsson where I can use my regional business experience to strengthen our marketing efforts and position worldwide. I will be relocating back to Europe and based in London, said Lennard Hoornik in a press release.

Lennard has been responsible for Sony Ericsson’s business in the Asia-Pacific region since January 2006. Before this, he was in charge of the Sony Ericsson global customer unit for Vodafon. Lennard initially joined Sony Ericsson as Vice President of Marketing and a that time, he was responsible for launching the growing Sony Ericsson brand in the Africa, Europe & Middle East. Lennard joined Sony Ericsson from Sony Corporation where he was in charge of marketing and sales.

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