The media managing tool supplied with all new Sony Ericsson phones, Sony Ericsson Media Manager, has been updated to version 1.1, and this includes many new features and enhancements. Earlier on, the application was quite slow when converting songs and transferring files to the phone - it even displayed the wrong memory amount on my K850! It wasn’t that stable either. Now all of this has been fixed, and it works quite fast.
One of the best added features, however, must be the support for converting videos. In the release version, you’d have to upgrade to “Pro” to get this ability, but now it’s free.
Since Sony Ericsson focused last year on low/mid-range phones the emphasis this year will be placed on high-end walkman and cybershot models. Among a flood of really nice fashion phones powered by UIQ there’ll be of course some nice feature phones running the A200 platform.
Here are some release dates of yet unannounced phones:
• Angelina Q2
• Tyra Q3 (UIQ-Low-end)
• Emilie Q3
• Josephine Q3 (UIQ-Mid-range)
Besides this Sony Ericsson plans to expand their accessories as well. A walkman phone called Madonna in one package with a hifi-system (of course also from SE) will be out during this year. This will be also a fashion phone (maybe P5i sister) stated to be very expensive but nice to look at. You probably all know ‘pebble’ (MBS-100) - as it seems to come out in a bigger and more powerful version with incredible sound.
Apart from that some more codenames of yet unannounced phones:
As a part of the KKDI au Spring 2008 collection, two new Japanese Sony Ericsson phones have been announced. One is the W61s Cyber-shot phone and the other being the W62s, a phone that supports both GSM and CDMA EVDO, so basically it should work all over the world.
W61s is a 5.11 mega pixel Cyber-shot slider phone featuring the ‘Exmor’ CMOS matrix used by Sony in their line of Alpha D-SLR cameras. This baby also features Sony’s ‘Smile Shutter’ technology for detecting smiles. The phone has a remarkable 800 x 480 pixel display (WVGA) at 2.8 inches - now, that’s the way to roll! It’ll come in three colour variats; Spectrum Pink, Shadow Black and Prism White.
W62s is a more simple clamshell phone with a less extravagant 2 mega pixel camera and a display with the “mere” resolution of 432 x 240 (WQVGA) pixels, and a 128 x 36 pixel external display. However, this phone supports both GSM networks as well as CDMA EVDO. The design looks quite stunning to me, and also this one will come in three colour variants; Black / Rose, Silver / Leather and White / Lime.
Digitimes.com reports that Sony Ericsson outsources the production of their newest entry level handsets to Taiwan manufacturers.
Arima Communications will produce T270, T280 & R300, while Chi Mei Communication Systems is going to deliver the R306, their sources state.
Additional info given by digitimes:
Including the T270, 280, R300 and R306, Sony Ericsson is expected to launch a total of 5-6 entry-level handsets targeting emerging markets in 2008 with the company likely to outsource 1-2 more models to Arima and an additional model to CMCS during the year, the sources indicated.
Sony Ericsson purchased about 8.5 million handsets from Taiwan-based OEMs in 2007, according to an estimate of market sources.
We have already told you about Sony Ericsson’s newly announced PlayNow offerings and additions, and now we bring you a very cool video showing how the new features work. It’s definitely one of the coolest commercials from Sony Ericsson - at least that’s what I think